Duties & Responsibilities
• Development and implementation of marketing strategies
• Develop annual marketing plan for controlling advertising, promotion and sales aids.
• Coordination of Team’s marketing efforts, liaising with vendors and Marketing & Corporate Communications Department
• Analyzing and implementing potential partner relationships for the product
• Supervise the coordination and evaluation of branches performance on all Money transfer products and recommend mystery shopping/spot check where necessary
• Product idea generation, design, development and implementation
• Fast-track creation of New locations/accounts
• Supervise the preparation and analysis of Monthly/quarterly/Yearly reports for GMD, Board, Business Units and Group Heads
• Collate branch monthly report against target for Business Performance and Monitoring department monthly and quarterly
• Monitoring and providing Report of all money transfer weekend and dedicated centers
• Provide support for branches when required
• Coordinate Market and Competitor intelligence report with the assistance of Segment Management
• Identify and sign on alternative delivery channels of MoneyGram, RIA/FGT & other products
• Periodic visitation of locations for onsite assessment of FLAs and performance of product
• Provide intermediary role between branches and other stake holders such as MoneyGram International, Vendors and other departments of the bank.
• Supervise the resolution of branch issues, customer complaints and application down time to ensure optimum performance and reduce turnaround time to prevent service failure.
• Coordinate & conduct Product training & awareness for Frontline Associates bank wide on Money Transfer Products in conjunction with First Academy.
• Develop incentive initiatives programme to encourage product operatives with a view to increasing product market share.
• Analysis of branch performance report of the product with a view to identifying problem areas and proffer solution
• Stakeholders engagement
• Liaise with auditors during annual audits on Money Transfer performance reports
• Bank representation at stakeholders’ meeting
• Monitoring of departmental operating budget and respond to budget queries by BPM
• Attending to any other functions assigned by the HOD
• As part of the Bank’s Information Security requirements, maintain the security of all Information entrusted to the staff and comply with the principles and policies in the Information Security Handbook
• Growing and driving sales volume
JOB REQUIREMENTS
Education
Minimum Education: First degree Degree in any Social & Management Sciences /Related discipline
Experience
Minimum Experience – At least 6 years banking experience with specifics Customer Services & Product Development / Money Transfer Business
First Bank of Nigeria Ltd – Keeping You First
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier commercial bank and most valuable banking brand.
With over 10 million active customer accounts and more than 750 business locations, we provide a comprehensive range of retail and corporate financial services to customers and investors wishing to explore the vast business opportunities available in Nigeria and our business locations across Africa, Europe, Middle East and Asia.
To live our promise of ‘YOU First’, we design products and services to support your personal, family and business needs.
Our array of products – cards, channels, transfer services, loans & advances, deposit products, guarantees, distributorship financing, cash management and foreign trade service – create convenience for your transactions, empower your businesses and offer flexibility of choice.
