About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission
The Influencer Partnership Specialist will lead all influencer negotiations for the client, ensuring fair and strategic partnerships across divisions for our client LÓREAL This role focuses on cost optimization, relationship building, and fostering synergies while maintaining accurate industry benchmarks through tools such as MAIA and Traackr.
Key Responsibilities:
Influencer Negotiations & Cost Management:
Negotiate influencer collaborations based on KPIs and rate cards established by the client and local industry benchmarks.
Analyze historical data to ensure cost efficiency and maximize budget utilization.
Optimize costs while maintaining high-quality partnerships and achieving agreed-upon cost KPIs with a brand, division and cross division mindset
Relationship Building:
Develop and maintain strong relationships with influencers, agencies, managers, and other stakeholders.
Foster collaborative and human connections between the client brands and content creators.
Collaboration & Strategy:
Work closely with the Account Supervisors and Account Executives to align on campaign objectives and influencer selection.
Ensure synergies across client divisions and brands to achieve optimal results.
Utilize tools like Maia and Traackr to maintain accurate and up-to-date benchmarks aligned with industry standards.
Skills
2-4 years of experience.
Collaborative and a strong team player.
Extensive knowledge of the influencer marketing industry, including agencies and influencer dynamics.
Proven experience with IM management tools like Traackr or CreatorIQ.
Demonstrated ability to optimize costs and manage high-volume negotiations effectively.
Robust network and established relationships with leading talent agencies and top-tier influencers.
Exceptional networking and relationship-building abilities.
Proactive and resolute with persuasive communication skills.
Strong negotiation and strategic thinking skills.
Languages: Native Romanian speaker, english full working proficiency (verbal and written)
Cultural Fit
Beyond experience, we look for people who truly connect with the way we work
We are kind and direct, communicating clearly, honestly, and respectfully.
We collaborate without silos or egos, valuing collective success and recognizing that every idea counts.
We give feedback that helps others grow, learning from each other and celebrating progress.
We take pride in our work, paying attention to detail and committing to excellence
And we take ownership of what we build, showing initiative, responsibility, and delivering real results.
We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.
Diversity and Inclusion
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.
We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.
Benefits:
Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.
Soft Return lets you transition back to work at your own pace, connect with fellow working parents, and get expert coaching for first-time parents.
Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.
SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms - it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 1000+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
This is how we make brands matter.
