About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Job Functions
The Influencer Partnership Specialist will lead all influencer negotiations for the client, ensuring fair and strategic partnerships across divisions for our client LÓREAL This role focuses on cost optimization, relationship building, and fostering synergies while maintaining accurate industry benchmarks through tools such as MAIA and Traackr.
Key Responsibilities:
Influencer Negotiations & Cost Management:
Negotiate influencer collaborations based on KPIs and rate cards established by the client and local industry benchmarks.
Analyze historical data to ensure cost efficiency and maximize budget utilization.
Optimize costs while maintaining high-quality partnerships and achieving agreed-upon cost KPIs with a brand, division and cross division mindset
Relationship Building:
Develop and maintain strong relationships with influencers, agencies, managers, and other stakeholders.
Foster collaborative and human connections between the client brands and content creators.
Collaboration & Strategy:
Work closely with the Account Supervisors and Account Executives to align on campaign objectives and influencer selection.
Ensure synergies across client divisions and brands to achieve optimal results.
Utilize tools like Maia and Traackr to maintain accurate and up-to-date benchmarks aligned with industry standards.
Skills
2-4 years of experience.
Collaborative and a strong team player.
Extensive knowledge of the influencer marketing industry, including agencies and influencer dynamics.
Proven experience with IM management tools like Traackr or CreatorIQ.
Demonstrated ability to optimize costs and manage high-volume negotiations effectively.
Robust network and established relationships with leading talent agencies and top-tier influencers.
Exceptional networking and relationship-building abilities.
Proactive and resolute with persuasive communication skills.
Strong negotiation and strategic thinking skills.
Languages: Native Romanian speaker, english full working proficiency (verbal and written)
Cultural Fit
If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.
SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms - it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 1000+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
This is how we make brands matter.
