Job Description

SALARY: $225,000 - $245,000 + 20% bonus

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid / In-Person 2x/week)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

SVP, Global Creative Strategy, Insights & Production

Reporting of the role

Global Chief Revenue Officer

Overview of the job

Reporting to the Global CRO, you will lead Influencer’s global insights, strategy, creative, and production organization shaping the strategic and creative standards that define how we show up both internally and externally.

This role is responsible for building a world-class global capability spanning strategic planning, creative ideation, cultural insights, creator strategy, production, and innovation. You will oversee the teams and systems that transform cultural intelligence into creator-first campaigns, commercial opportunities, and scalable agency services.

You will act as both a strategic leader and creative architect: elevating the quality of our output globally, defining the methodologies and frameworks that underpin our work, and ensuring Influencer’s creator-first ethos is reflected in everything we bring to market.

This role sits at the intersection of culture, creativity, media, technology, and commerce, requiring someone who deeply understands not only how creator marketing works today, but where it is heading next.

3 best things about the job

• Shape the future of creator marketing at one of the world’s fastest-growing independent agencies.
• Build and lead a truly global strategic and creative capability across brand, insights, strategy, production, and innovation.
• Define the frameworks, creative standards, and cultural intelligence that power work for many of the world’s largest brands and platforms.

Measures of success - in the first few months, you will have:

• A globally consistent strategic and creative standard across all regions and client work.
• Stronger proprietary insight frameworks and creator intelligence capabilities integrated into our sales and campaign process.
• Elevated production and creative capabilities that increase both the quality and scalability of our output.
• Expanded strategic service offerings that unlock new commercial opportunities and revenue streams.
• A more defined and differentiated point of view on creator marketing, culture, and platform behavior in market.
• Clear integration between strategy, production, insights, commercial, and marketing functions globally.

Roles & responsibilities:

Global Strategy Leadership

Lead and evolve Influencer’s strategic planning discipline globally, ensuring all work is rooted in strong audience, platform, category, and cultural insight.

• Develop strategic frameworks and methodologies that standardize excellence globally.
• Elevate the quality of strategic thinking across pitches, campaigns, partnerships, and proactive opportunities.
• Build creator-first planning approaches that connect culture to commercial outcomes.

Insights & Cultural Intelligence

Build and scale Influencer’s insights practice into a differentiated strategic capability for both internal and client-facing use.

• Establish scalable insight products spanning creator trends, platform intelligence, audience behavior, and cultural analysis.
• Partner with marketing science and products teams to inform agency builds, capabilities, and 3rd party tech partners
• Develop thought leadership, insight reports, and POVs that strengthen Influencer’s authority in market.
• Identify emerging trends, technologies, and behavioral shifts shaping the creator economy.
• Lead and run internal and external studies to build industry and client first insights

Creative & Innovation Leadership

Set the creative standard for Influencer globally across creator marketing, branded content, social storytelling, and integrated campaigns.

• Oversee the development of creator-first ideas that feel culturally relevant, platform-native, and commercially effective.
• Lead innovation across formats, storytelling mechanics, social behaviors, and platform opportunities.
• Ensure Influencer remains at the forefront of creator-led creative evolution.
• Partner with Product, Marketing, and Platform teams to explore emerging opportunities across AI, technology, and creator tools.

Production & Content Excellence

Oversee Influencer’s production capabilities globally, ensuring creative ambition is matched by operational excellence and scalable delivery systems.

• Build scalable production infrastructure across editing, design, motion, social-first video, and experiential output.
• Define global creative production standards, systems, and workflows.
• Ensure all production output reflects Influencer’s brand quality and creator-native ethos.
• Identify opportunities to improve speed, efficiency, and scalability through technology and AI-enabled workflows.

Commercial Partnership & Growth

Act as a senior strategic partner to commercial leadership globally.

• Support major pitches, strategic opportunities, and key client relationships.
• Help identify and develop new strategic services and revenue opportunities.
• Partner closely with Marketing to strengthen Influencer’s thought leadership and market positioning.
• Translate strategic and creative capabilities into scalable commercial offerings.

Brand Strategy & Creative Governance

As the steward of Influencer's strategic and creative identity, you will define and evolve the frameworks, narrative, and standards that shape how the company shows up globally.

• Own and evolve Influencer's global brand strategy, positioning, messaging architecture, and creative principles.
• Act as the custodian of Influencer's brand narrative, ensuring alignment between our creator-first ethos, market positioning, and client-facing work.
• Develop and maintain global brand guidelines, creative standards, and strategic frameworks that govern how the brand is expressed across regions and functions.
• Lead the development and ongoing evolution of core company narratives, credentials materials, thought leadership frameworks, and strategic storytelling assets.
• Serve as the final strategic authority on major brand initiatives, agency positioning, and market-facing narratives.
• Ensure consistency between Influencer's own brand and the strategic and creative standards we deliver to clients globally.

What you will need:

• 12+ years of experience across strategy, creative, insights, production, media, or creator marketing.
• Significant leadership experience managing multi-disciplinary global teams.
• Deep understanding of creator marketing, platform behavior, internet culture, and modern media ecosystems.
• Experience building strategic frameworks, methodologies, and scalable agency capabilities.
• Strong understanding of social-first creative, production, and creator-led storytelling.
• Commercially minded with the ability to connect strategy and creativity to revenue outcomes.
• Exceptional communication and storytelling skills with confidence presenting to senior clients and leadership teams.
• Experience working alongside media, measurement, product, and data departments for true integration
• Passion for culture, creativity, innovation, and the evolving creator economy.

A few of our core benefits:

• Medical Benefits through Insperity
• Wellbeing support including EAP & Mental Health cover
• 401K with match opportunity
• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.