Job Description

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and t his core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The SVP of Brand Marketing is the visionary behind the brand’s voice, image, and emotional connection with consumers. This executive leads the creative, content, and brand strategy functions to shape how the jewelry brand is perceived across all touchpoints—product, store, digital, media, and culture. This role ensures brand consistency, luxury positioning, and cultural relevance in a way that fuels long-term growth and global brand equity

🌟 Brand Strategy & Positioning

• Define and evolve the brand’s DNA, story, tone of voice, and luxury positioning.
• Own the global brand platform and ensure all creative output aligns with core brand values.

🎨 Creative & Campaign Development

• Oversee end-to-end creative process—from seasonal concepting to campaign execution (video, print, digital, social).
• Lead partnerships with creative agencies, photographers, stylists, and internal content teams.

📣 Brand Communications & Cultural Marketing

• Collaborate on celebrity, ambassador, and influencer programs that align with brand image.
• Identify cultural moments, art, fashion, or philanthropic opportunities for authentic brand integration.

🛍️ Retail & Product Storytelling

• Work cross-functionally with merchandising and store design to craft product narratives, visual merchandising, and in-store branding that reflect the brand identity.

🌍 Global Consistency with Local Relevance

• Ensure global brand cohesion while tailoring local market activations and storytelling to resonate culturally and commercially.

👥 Leadership

• Lead a multidisciplinary team (creative directors, brand managers, copywriters, visual designers, campaign managers).
• Act as a steward of brand culture internally and externally.