Xapads Media

Supply Delivery - Programmatic

Xapads Media  •  Beijing, CN (Onsite)  •  3 hours ago
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Job Description

ABOUT XAPADS MEDIA Xapads Media is a leading global AdTech company that empowers brands and publishers with data-driven programmatic and performance advertising solutions. Driven by proprietary AI and machine learning technologies, Xapads delivers seamless campaign execution, optimized yield, and fraud-free inventory access across global markets. With a robust footprint across Asia, Europe, North America, and emerging regions, Xapads connects advertisers with high-quality audiences while helping supply partners maximize their revenue potential. ABOUT THE SEGMENT The Programmatic / ORTB segment powers real-time automated advertising across display, video, mobile in-app, and CTV environments. Driven by proprietary platforms like Helix (our publisher monetization SSP) and Nexus (our programmatic data intelligence engine), Xapads connects premium supply partners with global demand sources. By leveraging OpenRTB standards, PMP/PG deal structures, and real-time yield analytics, the programmatic unit ensures scalable monetization, optimized fill rates, and transparent supply paths for publishers worldwide. THE ROLE We are seeking an experienced Supply Delivery - Programmatic to drive supply expansion, publisher onboarding, and inventory optimization across our programmatic ecosystem. Sitting within the Delivery function, you will act as the primary bridge between publisher partners and internal operational teams, ensuring high-quality inventory access, seamless technical integrations, and sustainable yield growth. In this role, you will be responsible for sourcing and managing supply with a heavy emphasis on CTV/OTT (including OEMs, FAST channels, and app publishers) as well as web and in-app environments. You will combine publisher relationship management, commercial acumen, ORTB technical integration oversight, and daily yield analysis to expand Xapads’ supply footprint. WHAT YOU'LL OWN Publisher Onboarding & Growth: Independent accountability for identifying, negotiating with, and onboarding publisher inventory to the Xapads programmatic ecosystem via Helix. Deal Curation & Monetization: Direct ownership of curated demand setups, PMP/Deal ID management, and custom supply packages for buyers. Supply Relationship Management: Nurturing end-to-end publisher partnerships, resolving operational inquiries, and maintaining long-term commercial engagement. Yield & Performance Visibility: Tracking daily performance metrics, analyzing request-to-revenue funnels, and openly presenting volume and margin numbers to drive internal strategy and publisher discussions. WHAT YOU'DO Identify, engage, and onboard high-quality publishers across web, mobile in-app, and CTV/OTT channels (OEMs, FAST channels, and media houses). Manage end-to-end programmatic supply integrations, ensuring proper technical setup for VAST, OpenRTB, Header Bidding, Prebid, VPAID, and ad servers. Serve as the main point of contact for publishers, bridging technical and operational queries between supply partners, internal Product, and Operations teams. Monitor and analyze daily programmatic metrics including requests, bids, responses, fill rates, eCPMs, render rates, and win rates to diagnose trends and optimize yield. Maintain supply quality and transparency by enforcing ads.txt, app-ads.txt, sellers.json, and schain standards, ensuring protection against invalid traffic (IVT). Structure, set up, and manage programmatic deals including Open Auction, Private Marketplaces (PMP), Deal IDs, and Programmatic Guaranteed (PG) setups. Collaborate with internal Accounts and Delivery teams to coordinate invoicing, payment verification, and financial alignment with publisher partners. Analyze operational data continuously and proactively present performance numbers, yield breakdowns, and commercial reports to key internal stakeholders. WHAT WE'RE LOOKING FOR 5+ years of hands-on experience in AdTech with a focus on programmatic supply, publisher acquisition, and digital advertising inventory purchasing. Strong understanding of the end-to-end programmatic ecosystem, including DSP, SSP, Exchange, and OpenRTB dynamics. Established publisher network: Existing relationships with top-tier publishers and supply partners across the US, UK, and European markets. Industry ecosystem connections: Direct familiarity and working connections with major SSPs and supply sources (e.g., InMobi, AppLovin, or similar networks). Strong operational knowledge of deal mechanics, including PMPs, Deal IDs, Programmatic Guaranteed (PG), and Open Market trading. Technical proficiency: Strong grasp of programmatic protocols and supply mechanisms including seller.json, ads.txt, app-ads.txt, bid rates, bid responses, and fill rates. Data Fluency & Numerical Openness: Strong analytical skills with the ability to interpret bidstream data for optimization, along with a proactive mindset toward discussing and reporting commercial numbers, margins, and performance metrics. GOOD TO HAVE Hands-on experience working specifically with CTV/OTT inventory, OEM partnerships, and FAST channels. WHAT SUCCESS LOOKS LIKE Expanded Premium Supply Base: Successfully onboarding and maintaining active, direct relationships with tier-1 global publishers across key target geographies. Mutual Revenue Growth: Driving scalable inventory monetization that delivers clear revenue contribution to publisher partners while expanding Xapads' programmatic revenue. Operational Excellence & Yield Optimization: Achieving optimal fill rates, eCPMs, and prompt issue resolution through proactive data analysis and strong internal collaboration. LIFE AT XAPADS MEDIA: At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time. Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business. We also value moments that bring teams together-recognising achievements, sharing progress, and building a sense of collective momentum. To learn more about our culture and ways of working, visit: https://www.xapads.com/life-at-xapads LOCATION: Beijing, China HOW TO APPLY: To apply for this position, send an email to our career’s mailbox ( careers@xapads.com ). In the email make sure to include your resume and any additional information you would feel relevant for this role.

Xapads Media

About Xapads Media

Xapads Media is a leading AdTech company transforming the digital advertising landscape with innovative solutions that empower brands and agencies. We guide users from awareness, and consideration to conversion, ensuring a seamless journey at every stage. Our advanced suite of tools includes Connected TV (CTV), Video (Web and In-App), OEM Solutions, and Mobile Performance. We are dedicated to redefining AdTech, bridging the gap between audiences and brands with dynamic, compelling storytelling.

We operate through four key business units:

* Xerxes: Specializing in mobile performance, Xerxes drives user acquisition and app growth with precision.

* Xaprio: Focused on branding, Xaprio delivers rich media solutions that create compelling and immersive ad experiences.

* Unwire: Our unified CTV advertising platform, Unwire, integrates seamlessly across various TV formats to maximize reach and impact.

* Pulse: This platform provides contextually relevant video targeting to ensure precise and effective ad delivery on youtube.

Additional offerings include:

* OpenRTB: Streamlined real-time bidding for programmatic ad transactions.

* Programmatic Ads: Automated ad buying for optimized targeting and efficiency.

* DV360: Comprehensive programmatic advertising through Google’s platform.

With a reach exceeding 1.9 billion and a network of over 75,000 publishers, Xapads has earned recognition through 200+ industry awards. Our solutions are designed to empower marketers and media companies alike, offering tools that drive performance, enhance branding, and optimize ad revenue.

Explore how Xapads can elevate your advertising strategy. For more information, visit www.xapads.com.

Industry
Marketing & Advertising
Company Size
201-500 employees
Headquarters
Noida, IN
Year Founded
2007
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