Job Description

Who We Are
Horizon Nextis one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planningand investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understandwhat’snext: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Nextoperateswith the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

WhatYou’llDo
Campaign Management & Execution –20%

• SuperviseRFP creation and review of social partners, proposal analyses,and partner negotiations

• Oversee junior teamcampaignbuyingfrom set-up to keywordselectionthrough to targeting buckets, optimization, and pacing/reporting; implementQA processes

• Guide planner in campaignset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

• Ensure alltrafficking and site taggingisaccurateby junior team members

Social Media Strategy – 30%

• Leadstrategic social plandevelopmentin tandem with the Digital & Business Solutions teams

• Integrate social insights into overall planning process,incorporatingdata, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger media objectives

• Partner closely withother Horizon Next teams (Business Solutions, Investment, etc.),building cross team relationships andincorporating relevant extensions

• Driveteam brainstorms to kick off plan and consideration set development

• Develop POVs around relevanttrends, tools, and emerging opportunities within paid social media

• Own creation and development ofmedia specific documents such as media plans,objectivesand strategies decks, and other related functions

Reporting & Analysis – 10%

• Maintain oversight ofjunior team member’sdata analysis andcorrespondingclient feedback toproviderecommendations and optimizations

• Actively driveoptimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

• Lead in development of processeswith Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

• Oversee aggregation ofdata for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

• Determineset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Relationship Management – 20%

• Own relationshipswith key partners during planning process, including Partners, Creative Agencies and Business Solutions team

• Take initiative in building relationshipswith other Horizon Next departments,i.e.Business Solutions, Traffic, Operations

• Apply knowledge of current/previousclients’ specific business and industry to enhance and further relationships

• Effectively build trust andestablishpositive relationships with clients

• Collaborate with Associate Director and Director toidentifyproblems and recommend solutions

Team Management & Supervision – 20%

• Manage and develop junior team member(s), creating growth plans and providing clear career goals

• Manage performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions are taken 

• Provide education and training on best practices, media principals, and industry at large  

• Participate in interview process for junior team members roles 

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Who You Are

• A strong writer and presenter

• A left and right brain thinker – a data powered strategist

• An independent worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creative solutions

• Detail oriented with commitment to follow through

• Nimble and flexible to succeed in a fast-paced environment

• A strong teamplayer, willing to roll up your sleeves

• Interested in the social landscape and a desire to innovate and keep up with trends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 3+ yearspreviouspaid social media experience

• Thoroughknowledge of advanced analytics and performance media

• Understanding ofmarketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucial,additionalplatforms preferred

• Exposure toadvanced targeting/retargeting tactics in social

• Comfort owning and managingbudget/investment levels in social media

Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations

Physical Activity and Work Environment
This role does not require any physical activity

Salary Range: $1,730.77 to $2,019.23 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.