Job Description

As a Supervisor, Marketing at RCA, you will help to ideate and execute project marketing plans and managing social media marketing & promotion to drive music performance across all streaming platforms and an overall digital creative vision for label’s artists & the label’s branding.

Be part of the core team responsible for the overall development of music releases, artist management, artist branding, content creation, business development, label branding etc.

What you'll do:

Music Promotion​
▪ Apply music promotion logic​ to drive streaming performance, including playlist placements, chart impact, and audience growth through data-driven campaigns.

Creative Content Ideation
▪ Regularly propose fresh, creative concepts for short-form videos and viral social media campaigns.
▪ Collaborate with internal teams and external creative partners to bring creative ideas to life.

Paid Advertising and Analytics
▪ Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram,
TikTok, Weibo).
▪ Use analytics to monitor performance, optimize content, and report actionable insights regularly.

Social Media Management
▪ Manage daily operations of label’s social media channels, ensuring timely, relevant, and engaging content.
▪ Identify and leverage social media trends, pop culture moments, and viral opportunities to maximize artist
visibility.

Who you are:

▪ Minimum 2 years' experience in social media management, digital marketing, or creative content strategy in music, entertainment, or related fields.

▪ Proven hands-on experience managing daily social media accounts and executing paid advertising campaigns.

▪ Strong creative ideation skills, especially in developing engaging short-video content.

▪ Excellent written and verbal communication skills (English and Mandarin).

▪ Experience from creative agencies (4A), or independent short-form video creators/influencers on major platforms (preferred, but not a must).

▪ Deep interest and knowledge in pop culture, music, and digital trends globally and in China.

▪ Experience working directly with artists/indie labels (preferred, but not a must).

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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