Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable batteries. Known for superior quality and innovation, Duracell powers billions of devices and plays an essential role in the lives of consumers around the globe. With a commitment to trust, reliability, and performance, we continue to lead the industry through cutting-edge technology and customer-first partnerships.
The Sales Supervisor – Indirect Channel is the frontline commercial role responsible for executing Duracell's strategies across distributor territories, small and large independent retailers, and High Frequency Stores (HFS). This role builds foundational skills in distributor management, field execution, and commercial relationship development.
1. Execute Field Strategies
Implement sales and execution strategies at assigned indirect channel outlets
Execute brand drivers: checkouts, visibility, and promotional displays
Ensure product availability, correct pricing, and planogram compliance at assigned accounts
2. Manage Distributor and Retailer Interactions
Build relationships with distributor representatives and independent store managers
Elaborate and present basic commercial proposals to assigned accounts
Co-responsible for coverage and profit targets in assigned territory
3. Monitor Execution and Distribution
Track numeric distribution and on-shelf availability in the territory
Report execution gaps and distribution opportunities to the Sales Manager
Monitor competitor activities and pricing across assigned outlets
4. Support Sales Planning
Provide field intelligence to support commercial and coverage planning
Participate in team meetings and contribute to execution priorities
Organize route planning to maximize outlet coverage efficiency
Must-Have
Bachelor's degree in Business Administration, Engineering, Economics, Marketing, Publicity and co-related areas
2 years of experience in CPG sales, preferably in indirect channel or distributor management
Intermediate knowledge of distribution metrics, sell-out analysis, and pricing
Experience developing commercial proposals
Basic P&L reading
Nice-to-Have
Experience with HFS or independent small retail accounts
Familiarity with field force or promoter team coordination
Understanding of route-to-market and coverage expansion models
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued.
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells. Duracell powers many devices across the globe such as game console controllers, baby monitors, flashlights, smoke detectors, and toys such as the Monster Jam RC trucks.
As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more powerful and longer lasting than competitor brands - holding our title as the #1 trusted battery brand since 2018. Duracell is committed to powering communities and organizations, ensuring child safety, and keeping devices running when they’re needed most.
Duracell focuses on sustainable growth, industry-leading innovation and creating long term value for our customers and consumers. At Duracell integrity, end to end accountability across all levels, fast decision making and a “can do” attitude are highly valued. Powered by those, Duracell - a multi-national and multi-cultural company – is committed to become the world’s undisputed #1 Personal Power Company.
Duracell is committed to hiring incredible talent and, as such, offers competitive compensation packages and employee benefits. To this same end, Duracell respects and values the aspects that make each candidate unique and, as an Equal Opportunity employer, is committed to providing a work environment that is free of discrimination against employees and applicants on the basis of any factor prohibited by applicable laws and regulations.
