Job Description

As a successful Social Media Intern, you will be responsible for assisting with the development and execution of the social media strategy at the Ripken Experience in Pigeon Forge, TN. This is a paid internship; we will work with your college/university for you to receive college credit towards your graduation. This internship provides an excellent opportunity to gain experience in social media marketing within a fast-paced, dynamic sports environment. This internship will operate from May 11, 2026 - August 16, 2026.

Responsibilities:

As our Social Media Intern, you will work directly under the Retail Coordinator. Responsibilities include but are not limited to:

• Create and edit engaging content for our social media accounts on Instagram, Facebook, and TikTok.
• Manage social media accounts and respond to customer inquiries and comments.
• Maintain a high level of customer service when communicating with and assisting customers.
• Track and analyze performance metrics to inform content strategy.
• Assist in the planning and scheduling of content using social media management tools.
• Collaborate with our marketing team to ensure brand consistency across all platforms.
• Compose weekly email newsletter, recapping tournament results, news, and activities.
• Assist our Food and Beverage Manager, Facilities Manager, Retail Staff, and Operations Staff as needed.
• Work with staff to achieve objectives effectively and efficiently while providing a once-in-a-lifetime experience for tournament participants.
• Absorb training and demonstrate the initiative, desire, and drive to help uphold the values established by the Ripken name and brand.

Qualifications

• College student seeking credit or recent college graduate seeking work experience
• Proficiency in social media platforms and trends
• Basic photo and video editing skills using Canva, Adobe Suite, or similar tools
• Prior experience in a customer service environment
• Outgoing and friendly personality, strong initiative, and high-energy
• Excellent communication skills
• Strong detail-orientation, with ability to problem-solve
• Ability to multi-task, efficient time-management skills
• Commitment to work long hours, including weekends, depending on business needs
• Positive and effective leadership and customer service skills
• Ability to work in a team environment with a strong work ethic and positive team attitude
• Reliable transportation

The information in this job description outlines the general nature and level of work expected from team members in this role. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The Company reserves the right to modify, update, or revise this job description at its discretion to meet evolving business needs. The Company is an equal opportunity employer and is committed to fostering a culturally diverse workplace for all qualified candidates.

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