Job Description

Key Responsibilities

• Success in managing or strong experience in a subscription-based businesses, demonstrating strong revenue generation and customer retention capabilities.

• Strong understanding of subscription metrics, cancellation analysis, and customer lifecycle management.

• Exceptional commercial insight and negotiating ability

• Ability to use data-driven insights to inform decision-making (with the analytics team).

• Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders.

• Ability to collaborate effectively across different departments and functions.

• Experience with subscription management platforms and relevant analytics tools.

• Understanding of licensing models and/or legal contracts.

• Researching, identifying and negotiating with key product benefit partners to agree mutually beneficial product offerings on the TFG Media subscription platform at optimal pricing to ensure strong, fast market penetration and a highly competitive offering.

• Drive contract and licensing negotiations with key external partners (including international) across a wide range of industries including entertainment and technology

• Track and report key metrics including cancellations, customer lifetime value, acquisition costs and benefit usage and identify areas for improvement.

• Drive acquisition via digital marketing campaign and partnerships using customer segments and value propositions.

• Retention initiatives including value bundling, personalisation, incentives and loyalty propositions
  Drive revenue growth through acceptable profit margin (optimisation of pricing and expense management), customer upselling, cross-selling, and cancellation management.

• Drive strategy and vision:

  • Drive strategy and roadmap for subscription volume and revenue growth

  • Use customer data, industry research and consumer trends to improve consumer experience and subscription lifetime.

• Collaborate cross-functionally across business portfolios:

  • Partner with business to ensure subscriptions initiatives are clearly represented and communicated including financial business cases for prioritization

• Project Execution:

  • Execution of initiatives including go-to-market launch plans, and optimization recommendations

  • Ensure strategies are documented and strategy documentis regularly updated

  • Regular reporting to internal key stakeholders and executives

Behaviours and Skills required

• Ability to effectively recognise and monitize market opportunities to ensure product and portfolio growth through creative and interactive platforms and campaigns
• Exceptional communication and people skills
• Strong drive to actively contribute to product brand growth, market share, and profitability
• Good judgement and forward -planning skills
• Flair for creativity and a high attention to detail
• To be a team player, driven and motivated
• Lateral thinker who brings fresh new ideas to the table

Qualifications and Experience

Must:

• Business or legal related degree or commensurate experience

• Digital subscription management or platform experience

• Strong budget (P & L) skills

• Experience with licensing models / contracts

• Digital sales platforms & technologies

Preferred:

• Digital entertainment industry knowledge

• Loyalty program strategy and management insights

• E-commerce experience

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.