Job Description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

The Style & Retail Coach is responsible for strengthening the styling, product, fashion, and customer experience capabilities of frontline retail teams. This role exists to directly support commercial performance by equipping store staff to engage customers with confidence, communicate brand identity, and deliver a differentiated, on-brand in-store experience - serving as the critical bridge between brand DNA and frontline execution.

Job Responsibilities:

1. Style, Fashion & Product Coaching

• Deliver training on styling principles, fashion trends, product knowledge, and brand storytelling - tailored to the retail context and each brand's DNA
• Deliver in-store and regional training sessions, both individually and for groups, adapting delivery approach to audience level and learning needs
• Translate seasonal launches, collections, and key looks into practical, accessible styling guidance that store teams can apply on the floor
• Support the onboarding of new retail staff with foundational style, product, and brand modules

2. Customer Engagement & Selling Capability

• Train retail staff to engage customers through confident styling conversations and personalised product recommendations
• Build capability in style advisory and outfit-building skills, enabling staff to guide customers based on preference, occasion, and lifestyle - not just product features
• Coach teams on how to connect product stories to customer needs, driving conversion through informed and confident selling

3. Brand Standards & Retail Culture

• Champion the brand identity and values across all touchpoints of the training experience
• Monitor and support compliance with brand presentation standards - grooming, uniform, and in-store fashion expression - in collaboration with Retail Operations
• Drive a culture of styling passion and continuous learning within retail teams across assigned markets
• Identify and share best practices in customer engagement and styling excellence across stores

4. Content Development & Programme Maintenance

• Create and regularly update training materials, including lookbooks, styling guides, product decks, and facilitator guides - ensuring accuracy and alignment with each seasonal direction
• Collaborate with HQ teams (Merchandising, Marketing, Visual Merchandising, Retail Academy) to incorporate the latest product and brand inputs into training content

5. Training Effectiveness & Market Intelligence

• Conduct regular in-store visits and coaching observations across assigned markets to assess the application of training and identify capability gaps
• Track and report on training outcomes, including observations on staff performance, styling application, and customer engagement behaviours
• Provide structured qualitative and quantitative feedback to the L&D Manager and relevant HQ stakeholders
• Identify trends in customer behaviour or market context that should inform future training design

Requirements

• Diploma or Degree in a related field (Fashion, Retail, Business, Training or equivalent); trainer certification is an advantage
• 2 - 3 years of experience in a retail training, styling, or fashion education role - ideally within fashion retail
• Demonstrable knowledge of fashion trends, styling principles, and product storytelling
• Experience facilitating training to diverse frontline retail audiences in a store or multi-market context
• Strong facilitation and coaching skills - able to engage and inspire retail teams at all levels
• Fashion-literate with a genuine passion for brand, style, and product
• Ability to translate brand and trend information into practical, commercially relevant training
• Analytical to track outcomes and identify capability gaps
• Highly organised with the ability to manage multiple stores or markets and deadlines simultaneously
• Proficient in Canva, Excel, and design tools (Adobe Photoshop or equivalent)

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