Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
The Senior Studio Stylist, Womenswear at Boden is responsible for shaping and delivering the visual styling of our womenswear ranges across all e-commerce channels. You will lead by example on set, creating inspiring looks that reflect Boden’s distinctive, confident, and uplifting British identity while driving performance and consistency across all model imagery.
You will collaborate closely with the Art Direction, Design, Styling, Buyers, Head of Studio and wider creative partners to ensure styling excellence.
Location: 3-4 days per week at our North Acton office, with the remaining days WFH
What You Will Do
Set Styling Direction & Standards
Work closely with the Design team, building on their creative direction while contributing strong styling opinions.
Involved in key meetings and collaborate directly with Senior Design Director and Senior Inhouse Stylist.
Create and maintain seasonal styling decks, moodboards and outfitting guidelines that clearly communicate direction and inspire both in-house and freelance stylists.
Interpret Customer Insight, Trade information and general feedback into actionable steps to improve the studio’s output.
Create Outfits to Sell the Range
Take ownership of womenswear outfitting across Boden’s e-commerce platform, shaping a clear, confident and compelling styling narrative that brings each range to life online.
Create brave, stylish and uplifting outfits that feel modern, while remaining true to Boden’s distinctive identity and customer.
Lead the development of outfits that push boundaries and explore new styling ideas, confidently testing and evolving the e-commerce look to keep it fresh, relevant and inspiring.
Stay ahead of trends and translate them into wearable outfits that elevate Boden’s range and deliver strong customer engagement.
Deliver Styling Excellence on Set
Set and uphold high styling standards across all womenswear e-commerce shoots, ensuring consistency, pace and quality.
Support the Art Director with review and approval of styling preparation, ensuring outfits are confident, cohesive, and aligned with the agreed narrative.
Style womenswear shoots across core e-commerce and creative executions, working efficiently in a fast-paced studio environment.
Collaborate closely with the Head of Studio to streamline workflows, remove blockers, and maintain momentum across shoots.
Leadership & Freelance Talent Management
Inspire, guide and lead a team of freelance stylists to be creative, confident and consistent while delivering at pace.
Act as a champion of Boden’s brand values, ensuring all womenswear outfitting feels elevated, joyful and unmistakably Boden.
Create Additional Content to Inspire Customers & Sell the Womenswear Range
Work with Product Marketing, Brand, Art Direction and Production to create additional content from our studio shoots, e.g. ways to wear on video, on camera styling sessions.
Create styling notes for product marketing and ecommerce Trade.
What We Are Looking For
Strong experience in styling fashion shoots, e-commerce and campaign.
Proven track record delivering style guides and creating structure to styling.
Experience leading a team freelance stylist.
Creative flair / eye for detail
Excellent style references.
Ability to collaborate across creative disciplines to deliver.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance.
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household.
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
