The Studio Manager role is primarily focused on managing the sales and operations of the studio on a daily basis. This role will lead and influence a high-performance culture where customer satisfaction and safety are at the core, while strategically implementing initiatives to drive revenue growth. This position requires the candidate to have a sound understanding of sales and operational excellence and demonstrate adherence to brand standards. This leader must also possess a high-caliber approach to coaching and staff development. This position reports directly to the Franchise Owner / Regional Manager.
Primary Objectives & Responsibilities
Membership Sales & Retention:
- Deliver on Key Performance Indicators including membership sales conversion, member retention (measured as monthly churn), month-over-month recurring membership growth, and gross revenue targets.
Studio Operations:
- Comply and adhere to all brand standards, company policies, and procedures.
- Fluent in all brand systems and applications that support the studio and membership program.
- Create and manage the weekly staffing schedule while monitoring payroll expenses.
Staff Development & Management:
- Provide in-studio leadership, coaching staff on sales techniques, customer service, and fostering a high-performance culture.
- Conduct performance reviews of the entire staff team twice yearly and continuously monitor their engagement as this will impact studio success.
- Hire and onboard new staff members.
- Demonstrate the ability to perform all job duties of the Assistant Studio Manager and Coaching staff and support their development.
Additional Job Responsibilities
- Responsible for ensuring that the facility is clean, maintained, operationally sound, and in compliance with health and safety regulations.
- Responsible for maintaining the full function of all exercise equipment and accessories, following equipment maintenance schedules.
- Able to lead the fitness floor, guiding members through workouts in a safe and effective manner.
- Support community events that drive member appreciation and new leads into the studio.
- Ensure all systems and processes are followed, including but not limited to member check-in, waiver signature for participation, and adjustments to membership options (freezes, cancellations, upgrades/downgrades, etc.).
- Facilitate studio-specific marketing promotions, audit CRM campaigns, and manage studio-specific messaging.
- Maintain regular communication with the Customer Service team to effectively and efficiently resolve issues.
- Maintain a high-energy studio culture amongst members and staff.
Qualifications
- Strong leadership, management, and communication skills.
- Management experience in the health & fitness industry is preferred.
- Ability to multitask, manage time effectively, and demonstrate a strong work ethic with integrity and professionalism.
- Proficient in MS Office and CRM systems.
- CPR certification (or willingness to obtain within 3 months).
- Fitness certification from a nationally accredited organization (or willingness to obtain within 3 months), or a B.A. in Exercise Science or a related field.
- Personal training, group fitness, or small group fitness certifications accepted.
Job Type
- Full-time, salaried position, with the ability to work early mornings, evenings, and weekend hours to meet the needs of the studio's operating hours.
- Minimum of 40 hours per week and may exceed to meet the needs of the studio.
- Minimum 35 hours per week in-studio during operational hours.
- Additional hours will be required to support community events, grassroots activity, and studio admin tasks, to ensure the studio operations are running smoothly and in accordance with brand standards.
Compensation & Benefits
Compensation and benefits details to be discussed during the interview process.
This position is being recruited by Staffing Fitness LLC on behalf of our client. For more information or to apply, please contact Staffing Fitness directly.