Job Description

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope → Your Role at Roots

The Studio Lead, Production is responsible for overseeing the day-to-day operations of the in-house creative studio, supporting the successful execution of eCommerce photography, seasonal campaigns, and brand storytelling productions across both on-model and off-model shoots. This role serves as the operational center point between Creative, Brand, Marketing, Merchandising, and Studio teams, ensuring seamless production workflows, efficient resource planning, clear communication, and scalable studio operations.

The ideal candidate is a highly organized production professional with experience operating within fast-paced retail or eCommerce environments. They bring strong production expertise, operational leadership, and process-driven thinking. They have the ability to build structure and efficiency within a fast-paced, high-volume retail creative environment.

Key Responsibilities → How You’ll Make an Impact

Studio & Production Operations
• Manage the day-to-day coordination & operations of the internal creative studio
• Oversee studio production calendars across eCommerce and campaign shoots
• Coordinate production schedules, timelines, and workflow priorities to support business needs
• Ensure studio readiness and support the smooth execution of all productions
• Coordinate internal and external production resources including freelancers, talent, stylists, and vendors
• Partner with Creative, Brand, and Marketing teams to support seasonal launches and campaign execution
• Monitor production timelines and communicate scheduling updates to key stakeholders
• Identify opportunities to improve studio organization, communication, and workflow efficiency
Production Management
• Oversee end-to-end production management for on-model and off-model photography productions
• Produce and manage seasonal hero campaigns and key brand storytelling shoots
• Manage external vendors, freelance crews, talent coordination, and production partners as needed
• Deep understanding of image rights management and global usage negotiations, including talent, photographer, influencer, agency, and creative partner agreements, with the ability to optimize content investment and maximize asset longevity across owned, paid, retail, wholesale, partner, and third-party channels while ensuring compliance with licensing and contractual obligations.
• Support production budget tracking, forecasting, and cost management
• Ensure productions are delivered on time, on budget, and aligned with brand standards
• Anticipate and mitigate production risks, scheduling conflicts, and operational bottlenecks
Resource & Workflow Coordination
• Support studio resource planning and production scheduling across multiple workstreams
• Balance competing priorities across eCommerce, campaigns, and marketing initiatives
• Maintain visibility across production timelines, deliverables, and studio capacity
• Assist in refining studio workflows, production processes, and operational best practices
• Facilitate clear cross-functional communication between Creative, Marketing, Merchandising, and Studio teams
Team Leadership & Collaboration
• Provide leadership and direction to studio support teams and freelance production staff
• Foster a collaborative, solutions-oriented, and agile studio culture
• Act as a key liaison between Creative Direction, Brand, Marketing Operations, Merchandising, and Studio teams
• Champion continuous improvement through forward-thinking studio processes, communication standards, and operational efficiencies

Qualifications & Experience → The Skills You Bring

• 4–6+ years of experience in creative production, studio management, or production coordination within retail, fashion, eCommerce, or creative environments
• Strong understanding of eCommerce photography workflows and campaign production processes
• Experience managing high-volume production calendars and multiple concurrent projects
• Previous experience leading or supervising teams in a fast-paced environment
• Strong organizational, communication, and problem-solving skills
• Experience working with production tracking tools, workflow management systems, and resource planning platforms
• Ability to manage shifting priorities and deadlines in a fast-paced retail environment
• Retail or fashion industry experience preferred

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.
The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.