Job Title: Student Worker - Athletics Social Media
Job Classification: Marketing and Communications, Student
Department: Fan Engagement
Hiring Manager: Cody Soto
Contact: cody_soto@baylor.edu
Work Schedule: 8-10 hours/week and up to 20 hours/week; flexible working hours depending on event coverage
Desired Length of Employment: Fall 2026 and Spring 2027
Pay Rate: $9.00/hr
Key Components:
• In a student employee capacity, may perform or assist with functions around marketing trends, communications outreach, creative design and production (print and digital)
• Create video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms
• Edit content to match messaging and goal of social media content campaigns
• Write creative social media captions that coincide with their content
• Review analytics and data following content release to learn trends, audience sentiment and brand storytelling
• Analyze others’ social media content for applicable trends and ideas for future content
• Learn alongside social media, marketing and creative team members at events to see how campaigns are executed and curated in college athletics
• Attend regular team meetings and workshops to learn digital communication strategies that are effective in college athletics and Baylor University
• May assist with developing and implementing marketing or communication plans
• May write, proofread and edit communications or marketing materials
• May create or design creative content and materials for digital or print consistent with University branding
• May maintain department website(s) or social media/digital platforms
• May perform video editing or video production
• May work with photo, video, and audio equipment
• May perform research and make recommendations around emerging marketing or social media trends
• May assist with projects or initiatives supporting departmental goals
• May partner with external vendors for events, print or photography
• May build and maintain relationships with campus partners and external vendors
• May track, analyze, and prepare reports on social media data and performance
• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance
Employer: Baylor University
Work Location: Simpson Athletics & Academic Center
Work Address: 1500 S. University Parks Dr.
