Job Description

Department: Student Recruitment

Location: Birmingham - Norfolk House

Type of Contract: Permanent / Full-Time

Salary: £27,500 gross per annum

Our Vision: Changing Lives through Education

What We Do: The Student Recruitment Department plays a key role in the growth and success of GBS by guiding our prospective students from interest to enrolment, ensuring they have the information, support and encouragement they need to take their next step in higher education.

The Role: If you are passionate about people, motivated by deep conversations, and want a role where your work can change lives, this is your opportunity to help our students turn their goals into achievements. Be the reason a student says yes to transforming their future through education!

As a Student Recruitment Officer, you will be responsible for attracting prospective students and supporting current students in their progression to further study, driving both recruitment and retention. You will promote the institution and the Student Referral Scheme, provide personalised advice on courses and progression pathways, and guide students through the application, enrolment, and transition processes. Through proactive engagement and relationship-building, you will help students make informed decisions while contributing to recruitment, progression, and retention targets.

Please Note: This role is not eligible for visa sponsorship!

What the role involves:

• Develop and implement effective student recruitment, progression, and retention strategies to achieve enrolment targets and increase continuing student enrolments.
• Serve as the primary point of contact for prospective and current students, providing timely guidance and support through phone, email, social media, and face-to-face interactions.
• Provide accurate and detailed information on academic programmes, progression pathways, admission requirements, funding options, student support services, and career development opportunities.
• Promote the institution, its programmes, and the Student Referral Scheme through presentations, workshops, information sessions, campus tours, recruitment events, and outreach activities.
• Proactively engage with prospective and existing students to identify recruitment and progression opportunities, supporting informed decision-making and successful student outcomes.
• Support students through the application, admission, enrolment, and progression processes, providing guidance on course selection, documentation requirements, and next steps.
• Utilise CRM systems and other designated tools to manage student pipelines, track engagement and conversion activities, maintain accurate records, and deliver personalised follow-up communications.
• Collaborate with admissions teams, academic departments, programme leaders, and student support services to enhance the student experience and contribute to recruitment, progression, retention, and conversion targets.

About You:

• Excellent verbal and written communication skills, with the ability to effectively engage with diverse audiences.
• Strong interpersonal skills, with the ability to build relationships and work collaboratively with students, parents, and educational partners.
• Knowledge of the education landscape, admission processes, and financial aid options.
• Proficiency in using various digital platforms, social media, and CRM systems for recruitment purposes.
• Excellent organisational skills and ability to manage multiple tasks and deadlines.
• Self-motivated and goal-oriented with a passion for helping students achieve their educational goals.
• Flexibility to work evenings, weekends, and travel to attend recruitment events as required.
• Familiarity with data analysis and reporting is a plus.

DESIRABLE SKILLS and EXPERIENCE:

• Familiarity of working with data analysis and reporting highly desirable.

KEY RESULT AREAS:

• Student Recruitment, Conversation and Progression Targets
• Lead Generation, Student Engagement and Outreach
• Application, Enrolment and Student Experience
• Pipeline Management and Conversation Performance
• Data Accuracy, CRM Management and Process Improvement
• Cross-Department Collaboration and Student Mobility

OTHER INFORMATION:

The Student Recruitment Officer will also be expected to demonstrate their commitment:

• To GBS values and regulations, including equal opportunities policy.
• to GBS’s Social, Economic and Environmental responsibilities to minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment to staff, students and other visitors on the campus.

WHAT WE OFFER:

• Time off that fits your lifestyle - 33 days' annual leave (including bank holidays), 1-day extra day of leave per year of service (up to 5 days), and Buy/Sell additional holidays (up to 5 days)
• Opportunities for growth - Tuition reimbursement for career development courses, wide variety of training courses and support with FHEA application
• Pension Scheme and Flexible Benefits (via salary sacrifice) - Cycle to Work, Workplace Nursery, Tech, Health, Dental and Life Assurance schemes, Women's Health scheme (via Hertlity) and much more
• Discounts, Perks and Employee Assistance: Perks@Work discounts platform, Employee Assistance Programme (EAP), discounted gym membership, eyecare vouchers and much more
• Reward for your impact - annual salary increase reviews, annual discretionary bonus, £500 award employee referral scheme

“GBS has been a good place for professional growth. I have received great support from managers and colleagues who have encouraged me to develop new skills and take on more senior roles. Their mentorship has been invaluable to help me advance in my career.”

• Barbara Vargas (Professional Services Employee)

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.