Job Description

Post title

Chinese Social Media Content Creator

College/Division

External Relations

School/Department

Communications and Reputation

Full time/Part time

Part time

Duration of the Post

01/07/2026 – 29/09/2026

Grade

3

Hourly rate

£14.27 per hour plus holiday entitlement

Number of positions available

3

Closing Date

03/06/2026 at 23:55

Please note that this vacancy may be taken down early depending on the number of applications received. We advise you to submit your application promptly.

Our offer to you

At the University of Birmingham, Worklink is the dedicated student employment service which helps students to find flexible, well paid part-time roles that fit around your studies. Each year, the University invests more than £2.5 million to employ 3,000 of our own students in a wide range of roles, supporting our student community into part-time work. Roles available via Worklink include a range of positions, including administrative roles, support staff such as cleaners or baristas, research roles and many more.

Jobs through Worklink help you to gain work experience, develop skills relevant for your future career, and improve your soft and hard skills in a professional setting. Enhance your CV and get valuable experience ready for graduate roles and feel connected to your university and local community.

Our jobs are flexible and can be scheduled around your academic commitments, so you can focus on your studies first. Our team are passionate about supporting students into work. Worklink are based in a central location on campus which is easily accessible for students and can also be contacted online.

Find out more about working through Worklink here or via the student intranet

Job context

The Communications and Reputation department is responsible for enhancing the University’s reputation by promoting its strengths and positive messages through a variety of communication channels to a wide range of audiences.

This is a fantastic opportunity for continuing students (1st & 2nd years, 3rd years continuing to a Masters) with a keen interest in marketing, content creation, video editing, and design. Student content creators will act in variety of capacities, to be the face of the student life at the university, working alongside the Communications and Reputation Team to deliver high quality content for our audiences in China. The role purpose will be to create content for the University’s Chinese social media channels as well as other institutional university channels as required. Particularly, we are looking for students who can contribute in the following ways:

• Create ideas for content based on audience needs and University outcomes.
• Create and design social media posts.
• Video and graphical editing.
• Photography and videography.
• Presenting/participating in videos.
• Comfortable being on camera and engaging others.

The broad nature of the role means that there are several ways you will be able to contribute to the Communications and Reputation Team. You will have particular expertise/interest in creating content for Chinese social media, particularly Rednote. You may also have some experience in graphic design, including the creation of posts for social media.

The role will be on a part-time basis, with 15-20 hours per week being required. We particularly welcome applications from students of all backgrounds, representing the fantastically diverse student body within the university.

Main duties

• Create and/or present video content for the University’s official Chinese social media channels.
• Edit videos, including adding Chinese subtitles, trimming footage, and enhancing audio and visual quality to suit Chinese platforms and audiences.
• Conduct interviews with students, staff, or visitors to highlight diverse campus perspectives.
• Assist with brainstorming and planning content ideas that resonate with prospective students and Chinese-speaking audiences.
• Monitor trending topics, brand mentions, and competitor content on Chinese platforms; provide regular reports and insights.
• To brief in and undertake graphic design projects as required.
• Other reasonable requests within the Communications and Reputation team.

Required knowledge, skills, qualifications & experience

• Must be fluent in writing and speaking Chinese.
• Keen interest in current social media trends, as well as experience in the production of content for a variety of platforms.
• Positive attitude and approach to achieving results (finding and using relevant learning opportunities to improve results).
• Knowledge of emerging social media trends and experience of utilising these channels within a communications or marketing role.
• Experience of video production and editing.
• Experience of copywriting, proofreading, and content editing.
• Ideally experience of graphical design packages and associated technologies (e.g. Adobe software).
• Strong sense of creativity and storytelling.
• Excellent interpersonal, organisational, spoken, and written communication skills to deal effectively, confidently, and appropriately with students and staff at all levels.
• Ability to prioritise workload and anticipate problems, to progress work thoroughly and reliably sometimes under pressure and to tight deadlines.
• High levels of attention to detail. Responsible, responsive, and able to work independently.
• An effective team player who can demonstrate that they have not only worked successfully as part of a team, but that they are able to self-direct workload and priorities.
• Calm and focused under pressure.
• An understanding of the University’s aims and objectives.

N.B. The broad variety of roles available means that candidates do not require all the above experience/qualities, rather fitting to one or more areas of the roles.

Further details

The role will be on a part-time basis, with 15-20 hours per week being required. We particularly welcome applications from students of all backgrounds, representing the fantastically diverse student body within the university.

For any informal queries, please contact Xiaomei Huang (x.huang.2@bham.ac.uk)

The University of Birmingham restricts all students to working up to 20 hours per week during term time for a maximum of 13 consecutive weeks If your application is successful and your course does not follow the usual academic term timetable (e.g.  PGT, PGR or PhD student), you and your supervisor must formally agree vacation periods if this role exceeds 20 hours per week In addition to this, please be aware if you are an international student you will be required to apply to the Registry for the appropriate authorised absence

You are only eligible to apply to this role if you are a current University of Birmingham student. If you are not a University of Birmingham student your application will not be considered.

To work you will need to carry out a right to work check. These checks will need to be completed prior to work commencing.

Regarding the use of AI in applications, we review hundreds of applications and shortlist candidates based on their unique perspective, motivations and potential. Cover letters generated through, or edited by, AI tools (e.g. ChatGPT or CoPilot) are easy to identify. They produce generic answers and will not score highly enough to progress. You may use AI tools for research, but all written content in your application must be your own work. Authenticity and originality are key to standing out in this process.

Due to the high volume of applications we receive, we’re unable to contact all applicants individually. You can check the progress of your application by logging into the Worklink jobs portal using the same email address you used to apply. If you haven’t heard back within six weeks of the closing date, please assume your application has been unsuccessful.

Our Shared Values

Ambitious

We are confident in the University of Birmingham and project this globally. We are focused on our goals, are clear about our strengths, and pursue our own direction. We are bold and take intelligent risks.

Innovative

We enjoy being the first to do things. Inspired by our Birmingham heritage, we are resourceful, creative, grounded, and practical, and seek to make a real and positive difference to the world around us.

Open

We welcome colleagues, collaborators, and students from across the world to work and study with us. We are committed to academic freedom, freedom of speech, and equality of opportunity for all. We expect everyone to act with sensitivity, respect, and fairness.

Collaborative

The major challenges facing our city, nation, and the world cannot be solved if we act alone. We enhance our research and education by pursuing creative partnerships within and beyond the University.

Responsible

We operate with transparency, trust, and respect. We value our role as an anchor institution for Birmingham. We strive to be an excellent employer, to reduce inequalities in access to education, and to place sustainability at the heart of our work.