Job Description

The Marketing & Communications Student Worker supports Tulane Advancement Communications and Marketing by helping to create, schedule, and deliver engaging content across social media platforms. This role is a great fit for a student interested in digital marketing, communications, or content creation, and offers hands-on experience managing content for a professional organization's social media presence, tracking performance data, and covering live events.

Key Responsibilities

Content Production & Delivery

• Produce and deliver original content (graphics, photos, videos, captions, and written copy) for Tulane Alumni social media channels, ensuring content aligns with brand voice and visual identity guidelines
• Adapt content formats to fit each platform (Instagram, Facebook, X/Twitter, LinkedIn, etc.), optimizing for engagement and audience reach
• Collaborate with Tulane Advancement Communications and Marketing to source stories, photos, and updates from alumni, students, and campus events

Content Strategy & Scheduling

• Ideate creative and timely content concepts that highlight Tulane Alumni achievements, university milestones, and community engagement opportunities
• Build and maintain a content calendar, scheduling posts in advance using social media management tools
• Monitor upcoming events, holidays, and university initiatives to proactively plan relevant content

Analytics & Reporting

• Track and compile monthly social media performance metrics (engagement, reach, follower growth, top-performing content, etc.)
• Conduct research on social media trends, competitor/peer institution content, and best practices to inform content strategy
• Deliver clear, organized reports and recommendations to the Alumni Relations team based on performance data

Event Live Coverage

• Provide real-time social media coverage of Tulane Alumni events (in-person and virtual), including photos, videos, stories, and live posts
• Capture authentic, engaging moments that reflect the energy and community of alumni gatherings
• Coordinate with event staff to identify key moments, speakers, and content opportunities during events

Qualifications

• Current Tulane University student in good academic standing
• Strong written communication skills and attention to detail
• Familiarity with major social media platforms and content creation tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Experience with social media scheduling/management platforms is a plus (e.g., Sprout Social, Hootsuite, Later)
• Interest in marketing, communications, journalism, graphic design, or a related field
• Ability to work independently, manage deadlines, and communicate proactively with supervisors
• Comfortable working occasional evenings or weekends for event coverage