VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.comand follow along on LinkedIn #WeAreVML.
About the Role
We are seeking an exceptional Strategy Director to lead integrated strategic planning for our Tier 1 (National/Brand), Tier 2 (Regional), and Tier 3 (Dealership/Retail) automotive client portfolio.
The automotive retail ecosystem is undergoing a massive transformation—driven by EV adoption, direct-to-consumer models, digital retailing platforms, and evolving mobility habits. In this role, you will lead the strategic vision that connects high-impact brand campaigns to retail point-of-sale environments (both digital and in-dealership). You will partner closely with creative, digital, media, and technology leadership to create seamless, high-converting customer journeys from upper-funnel brand consideration down to showroom visits and vehicle delivery.
Key Responsibilities
Automotive Retail & OmnichannelStrategy
Integrated Campaign Architecture
Client Partnership & Industry Thought Leadership
Measurement, Growth & Team Leadership
Qualifications & Experience
Key Attributes & Competencies
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
