Job Description

The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.

The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.

Main Duties and Responsibilities:

30% - Strategic Planning

20% - Client Relations

25% - Stewardship

25% - Media Activation

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
• Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
• Provides critical thinking and analysis to draw conclusions and construe actionable implications
• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as a key HMI contact

Media Activation

• Participates and leads team brainstorms to kick off plan and consideration set development for digital media
• Monitors trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
• Investigates cross-channel opportunities, incorporating mobile and social extensions
• Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Coordinates review of RFP submissions for maximized social media integrations.
• Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
• Campaign execution & management:
  • Traffic plan assets such as creative and required tracking tags
  • Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
  • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
  • Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
  • Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
  • Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.
  • Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
  • Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

Knowledge and Skills Required:

• Minimum 1-2 years planning experience required, experience with multiple media channels preferred; role focuses heavily on digital and social planning and investment
• Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Effective verbal and written communication skills, problem solving mentality
• Professional demeanor and strong client relationship management experience
• Experience developing and presenting plan presentations
• Experience with competitive intelligence and media deliveries tools
• Strong organization and prioritization skills
• Some AI literacy is ideal

Certificates, Licenses and Registrations:
There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment:
There are no requirements for physical activity and work environment

Salary Range: $1,275 to $1,538.46 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.