Job Description

About Us – Fan Focused. Results Driven

Gemba is a leading organisation in Sports and Entertainment across Communications, Insights, Strategy and Data & Analytics.

Gemba’s name is inspired by the Japanese origins of the word, to find the source of the truth. Since 2006 we have demonstrated a passion for understanding fans. In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.

We deliver results for our clients. Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.

About the Role

We are looking for a Strategist to join our Melbourne team on a full-time basis.

This role sits at the centre of strategy, creativity and client work, helping shape how brands, rights holders and entertainment properties connect with audiences through campaigns, partnerships, experiences and content.

You'll work across a diverse range of sport and entertainment projects, contributing strategic thinking from brief through to delivery. From audience and market insights through to campaign planning, partnership strategy, social and creator integration, you'll help ensure our work is culturally relevant, commercially effective and audience-led.

You'll collaborate closely with strategists, creatives, producers and client teams to develop ideas that work across experiences, content, social, partnerships and broader marketing channels.

While this is a broad strategy role, experience in social, digital, creator or cultural marketing is highly valued, helping ensure our thinking reflects how audiences engage with brands today.

What You’ll Do

Strategy & Planning

• Support the development of campaign, brand, partnership and audience strategies across a range of client projects
• Translate client briefs into clear strategic recommendations and actionable plans
• Develop audience frameworks, positioning, campaign architectures and strategic narratives
• Help shape integrated marketing approaches across paid, owned and earned channels
• Contribute strategic thinking that strengthens creative development and client outcomes

Campaign & Client Work

• Work collaboratively across strategy, creative, client services and production teams
• Support the development of campaigns, activations, sponsorships and fan experiences
• Embed social, digital and creator thinking into broader campaign planning where relevant
• Develop recommendations grounded in audience needs, business objectives and cultural relevance
• Work closely with Creative, Strategy and Client teams to ensure ideas are practical, relevant and deliverable
• Contribute to client presentations, workshops and project deliverables

Insights, Trends & Measurement

• Analyse audience behaviours, platform trends and cultural moments to inform campaign thinking
• Identify relevant fan and creator communities across sport and entertainment
• Identify insights that inform campaign, content and partnership opportunities
• Apply social, digital and cultural intelligence to strengthen strategic recommendations
• Review performance and capture learnings to improve future work

Collaboration & Contribution

• Contribute to pitch responses, proposals and strategic narratives
• Develop clear, compelling presentation materials for internal and client use
• Support internal teams with social and creator expertise across projects
• Help build tools, frameworks and best practice approaches for social strategy

About You

Experience

• 4-6 years’ experience in strategy, marketing, communications, sponsorship, consulting, brand planning or integrated agency environments
• Experience developing strategic recommendations for brands, campaigns, partnerships or experiences
• Experience contributing to client presentations, workshops or pitch processes
• Experience in sport, entertainment, media, sponsorship or agency environments is highly regarded
• Experience across social, digital, creator or content strategy is desirable

Skills

• Strong strategic thinking and problem-solving capability
• Ability to turn complex information into clear, practical recommendations
• Understanding of marketing, communications and audience engagement principles
• Knowledge of social, digital and creator ecosystems and how they support broader marketing objectives
• Strong research, insight development and analytical skills
• Excellent communication, storytelling and presentation skills
• Strong deck-writing capability and attention to detail

Mindset

• Genuinely passionate about sport and culture
• Curious, culturally aware and audience-focused
• Collaborative and comfortable working across multiple disciplines and stakeholders
• Proactive, detail-oriented and comfortable managing multiple briefs in a fast-paced environment

Success Looks Like

• Strategic recommendations that help clients make better decisions and achieve stronger outcomes
• Recommendations that are clear, practical and connected to measurable outcomes
• Strong contribution to campaigns that perform across platforms, not just exist on them
• Positive impact on internal capability, helping teams think more confidently about social and creator strategy

How to Apply

If you’re ready to make an impact and take the next step in your career, click Apply and submit your CV and Cover Letter. Please address cover letters to Eliza Waite, People and Culture Coordinator.

Note: All candidates require working rights of this country to perform the role.

Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.

Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!