Job Description

WE ARE HIRING A STRATEGIC PLANNER

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients

• Weekly webinars to support your development through our People Academy

• Annual TLC Wellness Week and programmes throughout the year

• TLC Culture Club - including seasonal social events, tasty lunches & more

• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave

• TLC Rise - supporting and empowering women into leadership roles

• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits

• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

As our Strategic Planner, you’ll champion the discipline of strategy across the business, focusing on three core pillars:
Insight Generation – uncovering what truly drives consumer behaviour
Creative Briefing – translating insights into inspiring direction
Evaluation – ensuring our work delivers measurable impact

What you'll be doing:

• Build a culture of research-led consumer insight that fuels creative excellence

• Guide clients on what to measure and how to measure it and ensure it gets done

• Establish best-practice processes from client brief to pitch

• Create tools (briefs, templates, examples) that make strategy accessible and actionable

• Lead training and education across the agency to embed strategic thinking

• Ability to communicate using the client’s terminology, positioning TLC as a credible strategic partner

• Collaborate closely with Sales and Creative to align with the TLC business model

• Demonstrate your impact, know your contribution to ROI

Who we're looking for:

• Experience in research, planning, or strategy within integrated marketing or brand experience

• Strong understanding of brands, consumers, and client dynamics

• Excellent English and communication skills

• A client-facing mindset with sound business judgment

• Experience working in fast-paced, collaborative environments

• Curious about people, culture, and what makes brands tick

• Media-savvy and always exploring new trends and platforms

• Sceptical of assumptions; you follow hunches and prove them

• Commercially astute, pragmatic, and adaptable

• Passionate about making strategy simple, powerful, and effective

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.

If you're excited by everything we've told you, then it's time to apply!