Job Description

Blue Light Card. Individually great, together unstoppable

The Role and the Team

Blue Light Card exists to support the people who keep our communities safe and cared for. Our members work across the NHS, emergency services, armed forces, education, social care and beyond, and the organisations they work for are a powerful way for us to reach them.

We're looking for a Strategic Partnerships Manager (known internally as a Senior Member Organisations Manager) to own that channel. This is a B2B partnerships and growth role at its core, where you'll use data and commercial judgment to identify the highest-impact organisations to focus on, build relationships with the right people, and create scalable ways for those partners to communicate Blue Light Card to their employees throughout the year. The goal is to turn member organisations into a reliable, measurable channel for sign-ups, activation and ongoing engagement.

You'll be coming in as an individual contributor with the autonomy to shape how this channel works, build the approach, and make a genuine mark on how Blue Light Card grows through its member organisations. If you thrive when given the space to define best practice rather than follow it, this is the kind of role you'll relish.

What You’ll Do

• Own and deliver the member organisation partnerships strategy across health, education, social care, emergency services and the armed forces, with direct accountability for new member sign-ups and ongoing monthly active users

• Use data, market insight and commercial judgment to assess and prioritise our key member organisations, identifying where the greatest opportunities for member growth lie

• Source and connect with the right contacts within those organisations, via LinkedIn, events or direct outreach, to initiate and build productive working relationships

• Strengthen and grow existing member organisation relationships, creating scalable ways for organisations to consistently promote Blue Light Card to their employees throughout the year

• Work with internal marketing teams to develop activation playbooks, onboarding toolkits and ready-to-use comms packs that make it easy for our member organisations to promote us effectively

• Represent Blue Light Card at relevant industry events and meetings, using those moments to build relationships and unlock new organisations

• Use CRM (HubSpot) to manage member organisation activity, maintain data quality and track performance across acquisition, activation and engagement

What You’ll Bring

• Solid experience in account management, partnerships or customer success, ideally in a staff benefits, membership or mission-led B2B2C environment

• A track record of owning strategic partnerships that have driven measurable acquisition or growth outcomes, ideally within public service sectors such as the NHS, education, social care or local government

• Strong communication and relationship-building skills, with confidence engaging and influencing senior external stakeholders

• A commercial, outcomes-focused mindset, comfortable working towards growth targets and understanding what the numbers are telling you

• Experience activating partnerships through multi-channel activity such as email, internal comms or social channels

• The ability to interpret data to optimise partner performance and shape where you focus your efforts

• Comfort working with CRM platforms such as HubSpot, with an understanding of what good looks like and how to use it to manage relationships at scale

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid