Job Description
Meta is seeking a Strategic Partner Manager to lead strategic partnerships within the programmatic ads ecosystem. This role will be responsible for driving publisher adoption of the Audience Network solution for gaming and non-gaming mobile app developers.
Responsibilities
The Partner Manager owns the entire new business sales cycle, including identifying and approaching top-tier publishers in the Greater China region, educating them on the overall Meta Publisher Solution value proposition of the Audience Network, negotiating terms, closing contracts, and helping onboard the customer onto the Meta Audience Network solution
* The Audience Network product suite provides real-time advertising technologies for publishers including yield optimization for mobile gaming apps
* The Partner Manager will work closely with the cross-functional teams in APAC, including the Partner Engineering team, the Gaming Platform Partnership team, the Advertiser sales team, local Meta teams in Greater China, and various other cross-functional teams in HQ
* The Partner Manager works with other members of the Audience Network and the leadership team to drive the long-term business plan for the publishers
* The Partner Manager leads and supports revenue strategic account planning for the assigned publishers, develops and executes on customer success plans and creates the necessary conditions for product adoption and growth
* The Partner Manager oversees day-to-day operations with assigned publishers with an eye to delivering an unparalleled service experience
* The Partner Manager provides local thought leadership in the region and represents Meta at various industry conferences, publisher events, and developer forums
* The Partner Manager represents and conveys the Meta Audience Network's value proposition to audiences ranging from CXOs to technical stakeholders, driving adoption, engagement, and growth
* The Partner Manager engages regularly with customers via strategic and operational reviews to evaluate their needs and strategic direction
* The Partner Manager acts in a consultative capacity to influence and educate Publisher sales and marketing teams on go-to-market strategies to achieve their business growth goals
* The Partner Manager aggregates publishers’ feedback from the field back to Meta’s Product team to influence product roadmap development
* The Partner Manager maintains a competent understanding of Meta’s Audience Network products and service offerings, adapts quickly to product changes, and communicates approved content to stakeholders and publishers
* The Partner Manager reports on revenue trends, market feedback, business forecasting, and goals
* The Partner Manager consistently meets monthly and quarterly revenue targets
Qualifications
8+ years of experience in sales, business development, or product marketing in the mobile ecosystem
* Experience with Ad tech technology companies (such as DSPs, SSPs, Ad Networks, In-app measurement platforms) and understanding of ad serving technology, exchanges, DSPs, Video CMSs
* Deep understanding of the GCR mobile app developer ecosystem and competitive monetization solutions, with gaming experience
* Fluency in Mandarin Chinese and English are required as this role will collaborate with external stakeholders whose usual business language is Mandarin Chinese and English
* Experience communicating and presenting to stakeholders at all levels of an organization, including CXOs and technical teams. Competent analytical skills with data storytelling skills Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
* Experience working in a high-growth, cross-functional environment. Willingness to travel for business up to 30% of the time
* A deep understanding of the mobile and online advertising markets, open to learning new tech, new products, and innovations
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
