Job Description

Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Strategic marketing is responsible for developing and overseeing execution of strategic, integrated go-to-market plans that support growth initiatives accomplished through tactics that increase brand awareness and drive leads and referrals. Leads and facilitates strategy analysis and research work to support corporate marketing and growth objectives. Works with various levels of leadership to define strategic opportunities based on an understanding of multiple business lines.

How does this role make an impact?

• Develops strategic options for marketing and business opportunities by understanding consumers (buying habits, preferences), business capabilities market potential.
• Performs root cause analysis and strategic opportunity assessment of ambiguous or complex business and/or market issues.
• Performs complex business process modeling and operating model design to support opportunity assessments and to assist with the identification of growth opportunities.
• Leads the identification and documentation of potential go-to-market strategies and methods, using a range of channels such as email, social media, paid digital and traditional media, partnerships/sponsorships, and events. This includes assisting other areas divisions with the development of marketing and promotional ideas that support the business and growth objectives of the organization.
• Partners with agency leadership to identify opportunities and messaging that will resonate with the field and secures alignment and buy-in for execution.
• Leads the development or refinement of marketing segmentation strategies, including analyzing existing consumer and client information along with information gathered from consumer research in order to determine or adjust target markets for acquisition, cross-sell, or retention efforts.
• Presents strategic business and market planning information to management at all levels in the organization, including executive leadership, to assist with decision making.
• Assists in the development and maintenance of Strategic Integrated Marketing methodology standards, including business processes and competitive analysis techniques.
• Leads and facilities the work of medium-sized or large project teams as needed to support Strategic Integrated Marketing and target market goals.

Do you have what we're looking for?

• Typically requires 4+ years of relevant experience or a combination of related
  experience, education and training.
• Strong strategic and analytical skills with experience assessing complex
  business issues, identifying opportunities, and applying consumer/market insights.
• Proven marketing expertise, including developing multi‑channel go‑to‑market plans and building/refining segmentation strategies.
• Effective collaborator with the ability to influence across functions and lead or
  facilitate cross‑functional project teams.
• Data‑driven, results‑oriented approach with strong communication skills,
  including presenting strategic insights to senior and executive leadership.
• Adaptable, creative problem‑solver with a growth mindset and alignment to
  organizational values.

#LI-CORP

#Li-Hybrid

Base Pay Range:

$78,800-$108,350

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!