Job Description

We are looking for a dynamic and results-driven Strategic Marketing & Business Development (Assistant Manager / Specialist) to lead market expansion and value proposition strategies across the TCC Group network (e.g., BJC & Big C, AWC, TCC Assets), business partners, and state-owned enterprises. This role bridges strategic planning, on-ground retail activations, and Digital Sales Platforms to engage diverse customer segments—including Corporate, Wealth, and Mass (White Collar & Blue Collar)—in order to achieve retail sales targets for SELIFE (Life Insurance) and general financial/non-life insurance products.

Key Responsibilities

• Strategic & Business Model Formulation: Formulate customized marketing strategies, business models, and value propositions for financial and insurance packages (Life/SELIFE, Non-life, and Credit) tailored to diverse BUs and customer segments (Corporate, Wealth, and Mass Retail).
• Network & Partnership Management: Build and maintain strategic collaborations with key business units across the TCC Group ecosystem (BJC & Big C, AWC, TCC Assets & Private), commercial alliances, and relevant government/state-owned accounts.
• Retail Activity & On-Ground Activation: Plan, allocate budgets, and execute promotional campaigns, roadshows, and employee engagement events in coordination with sales teams to drive brand awareness and retail sales conversion.
• Digital Platform Enablement: Partner with marketing and technical teams to drive and promote sales and service delivery through digital platforms, expanding reach across nationwide employee bases.
• Sales Enablement & MIS Data Analysis: Design effective sales tools and materials; analyze sales performance and KPIs (MIS / Daily, Monthly, Quarterly reports) to evaluate campaign success and optimize sales processes.
• End-to-End Coordination (One-Stop Service): Collaborate closely with Product and Operation teams to streamline sales processes, renewal pipelines, and after-sales service solutions.

Qualifications & Competencies

• Bachelor's degree or higher in Marketing, Business Administration, Economics, Finance, or related fields.
• 5+ years of solid experience in Business Development, Strategic Marketing, Workplace Marketing, Partnership Management, or Channel Activation (Experience in Life Insurance, Non-Life, or Financial Services is highly preferred).
• Strong product literacy in Life Insurance (SELIFE), with practical understanding of general insurance (Non-Life / Motor) and corporate welfare schemes.
• Proven track record in organizing both On-ground Events/Roadshows and driving campaigns via Digital Platforms.
• Strong analytical mindset with hands-on capability in Sales Data/MIS tracking and campaign performance evaluation.
• Outstanding interpersonal, stakeholder management, presentation, and cross-functional negotiation skills.