News-Press & Gazette Company

Strategic Marketing Account Executive

News-Press & Gazette Company  •  Columbia, MO (Onsite)  •  2 months ago
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Job Description

Unlock Your Next Great Career Move in Mid-Missouri

Are you an experienced marketing professional ready for a change? Join our family-owned media company We offer the stability and support you need to build a long, lucrative career applying high-level strategy to local business challenges.

As Mid-Missouri's ABC and FOX affiliate, we hold a trusted, multi-platform position in the community. We are seeking a highly driven, strategic professional to work with local businesses on their marketing, advertising, and business development. You will champion the strength of our broadcast (local news, high-profile sports, prime-time entertainment) and our comprehensive suite of advanced digital marketing solutions

This is a strategic consulting and sales position that requires you to understand a client's business deeply and craft impactful, multi-platform media solutions that deliver measurable results.

What You Will Do (Key Responsibilities)

  • Strategic Client Consulting:Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns.
  • Multi-Platform Solution Design:Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV), and a full suite of digital marketing tactics (SEM, SEO, display, social).
  • Business Development:Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business
  • Client-Focused Account Management:Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals.
  • Collaboration:Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals.

Qualifications

We are looking for a seasoned professional who can bring immediate value to our clients.

Preferred Experience & Skills:

  • A strong understanding of digital media strategies and trends(e.g. SEO, SEM, social, or streaming TV).
  • Exceptional communication, presentation, and strategic thinking
  • A relationship-driven approach with a clear focus on client retention and growth.
  • Previous professional experience in a Marketing, Communications, Business, or a related field.

Hours/Schedule: This is a full-time position, scheduled Monday through Friday from 8:00am-5:00pm with flexibility required by the employee.

ABC17/FOX22 is owned by a company dedicated to providing the best advertising and marketing strategies for its clients and providing the best news coverage in the markets they serve. NPG of Missouri is an Equal Opportunity Employer.

Applicants must provide a cover letter and resume when applying.

NPG of Missouri, LLC is an Equal Opportunity Employer

Posting closes when position is filled

News-Press & Gazette Company

About News-Press & Gazette Company

The roots of the News-Press & Gazette Co., or NPG, stretch back to the days of the Wild West in St. Joseph, Missouri, with the publication of the first Gazette in 1845. Headquartered today in St. Joseph, the company has been owned and operated s by the Bradley family since 1951. Now in its fourth generation, NPG now has extensive holdings in broadcast television and newspapers. NPG’s leaders are also pursuing further investments in media, technology infrastructure, manufacturing and education technology through the BERKS Group. This diversification provides a solid foundation for growth.

Headquartered today in St. Joseph, the company has been owned and operated since the 1950s by the Bradley family, now in its fourth generation.

Still going strong in the newspaper business, the NPG family now includes broadcast operations, spanning several states, and commercial printing. This diversification provides a solid foundation for growth. Yet, the company takes greatest pride in the quality of its employees – those who have contributed to its past successes, and the individuals and teams working tirelessly to help the company to grow and innovate today.

Industry
Unknown
Company Size
501-1,000 employees
Headquarters
St. Joseph, Missouri
Year Founded
1845
Website
npgco.com
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