Job Description

The team drives, leads and grows the TikTok Shop Toys Hobbies and Kitchenware category, providing both sellers and buyers a seamless shopping experience.

You will be partnering with brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities

• Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Lifestyle or General Merchandise brands.
• Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
• Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
• Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
• Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
• Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
• Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
• Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Minimum Qualification(s)

• Minimum Bachelor's Degree or above with working experience in eCommerce.
• A good team player, fast learner and open to changes
• Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
• Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
• Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Preferred Qualification(s)

• Strong network and proven experience managing brands, principals, or top sellers within the e-Commerce ecosystem.
• Proficient in Microsoft Excel and PowerPoint, with strong capability in data analysis, reporting, and business presentation.