About the Role
At Loom Solar, we believe people don't buy solar panels—they buy freedom from electricity
bills, energy independence, and a better future for their family.
We are looking for a
Storyteller
who can turn complex solar technology into simple,
emotional, and engaging stories that millions of people want to watch, share, and remember.
This person will become the voice of Loom Solar across YouTube, Instagram, LinkedIn, X,
podcasts, and other digital platforms.
The ideal candidate understands how to combine psychology, business, filmmaking, and
storytelling to build India's most loved home energy brand.
Mission
Build
Loom Solar into India's most trusted home energy brand
by creating stories that
educate, inspire, and influence millions of homeowners, dealers, distributors, installers, and
entrepreneurs.
Key Responsibilities
1. Build Brand Stories
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Create compelling stories around customers, dealers, distributors, and installers.
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Turn real customer experiences into viral content.
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Simplify technical concepts into relatable stories.
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Develop a consistent Loom Solar brand narrative.
2. Content Strategy
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Create storytelling content for:
o
YouTube
o
Instagram Reels
o
LinkedIn
o
Facebook
o
X
o
Podcasts
o
Website
o
Email campaigns
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Plan a monthly storytelling calendar aligned with product launches and campaigns.
3. Founder Storytelling
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Write speeches, interviews, podcasts, and social posts for the founder.
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Identify founder experiences that inspire entrepreneurs and customers.
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Build the founder into a thought leader in renewable energy.
4. Customer Storytelling
Develop stories such as:
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Family saves ₹50,000 annually with solar.
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Village becomes energy independent.
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Dealer grows from ₹10 lakh to ₹5 crore.
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Installer transforms his livelihood.
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Homeowner achieves uninterrupted power backup.
5. Script Writing
Write scripts for:
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Product launch videos
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Documentary-style films
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Customer testimonials
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Dealer success stories
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Recruitment videos
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Employer branding
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Sales campaigns
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Training content
6. Research
Study:
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Viral storytelling trends
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Consumer psychology
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Renewable energy market
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Competitor campaigns
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Indian cultural insights
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Audience behavior across digital platforms
7. Collaboration
Work closely with:
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Video production
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Design
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Sales
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Product team
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Dealer network
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Customer support
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Founder
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Performance marketing
Key Deliverables
Every month:
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20–30 short-form story videos
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4–8 YouTube story videos
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10 customer success stories
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5 dealer success stories
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4 founder videos
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8 LinkedIn storytelling posts
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2 documentary-style brand films
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Story bank with 100+ customer and dealer narratives
Storytelling
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Emotional storytelling
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Narrative building
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Story structure
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Character development
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Script writing
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Brand storytelling
Marketing
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Consumer psychology
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Branding
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Digital marketing
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Content strategy
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Social media growth
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Personal branding
Creative
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Copywriting
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Interviewing
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Creative thinking
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Visual storytelling
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Documentary thinking
Tools
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ChatGPT
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Notion
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Google Workspace
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Canva
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Adobe Premiere (basic understanding)
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CapCut
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AI video tools (Runway, Veo, etc.)
What we offer?
Freedom : We allow you freedom to “follow your passion”
Opportunity to work with India’s fastest growing SMB Company
Regular Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.
Multifold chances increase to build the career in Solar Energy Sector
Exponential Growth in Salary and other remuneration
Great learning curve and hand on experience with leadership team about solar in future
Loom Solar, founded in 2018, has rapidly emerged as one of India's Fastest Growing Renewable Energy brands, specializing in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to diverse sectors including utility-scale, commercial, residential, agriculture, and government projects.
Operating from a state-of-the-art manufacturing facility in Faridabad, Haryana, with a 300MW production capacity, Loom Solar excels in the production of high-quality solar solutions. Loom Solar has experienced rapid growth since the beginning of its journey, expanding its reach to over 500 districts across India through a network of 10,000+ resellers.
Loom Solar ensures maintaining strict quality standards, including ISO 9001-2015 certification and adherence to BIS, IEC, and MNRE guidelines. This commitment to quality ensures the reliability and performance of its products, delivering superior value to customers.
Loom Solar's vision extends beyond product manufacturing. With a strong global presence in 10+ countries including USA, Canada and Saudi Arabia, the company aims to play a pivotal role in India's transition to a greener future by fostering a sustainable energy ecosystem. By providing accessible and affordable solar solutions, Loom Solar empowers individuals and businesses to reduce their carbon footprint and contribute to a cleaner, more sustainable environment.
