Job Description

Key Accountabilities

Trade Marketing Operations

• Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager.
• Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required.
• Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations.
• Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required.
• Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs.
• Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram.
• Provide on-ground support for Brand team-led activations and events.

Budget Controlling and Compliance

• Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guidelines

• Ensure timely PO raising before delivery of products/services and submission of bills to the finance team

Vendor Management

• Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains etc.)
• Identify and partner with various manpower and event agencies to conduct large scale events within defined budget
• Invite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metrics.
• Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pricing
• Ensure timely payment to the vendors as per defined SLA.

Stakeholder Management

• Coordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing plans
• Collaborate with the Regional Sales & Marketing Teams for new brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execution.
• Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related queries

1. Job Challenges

Coordinating with multiple stakeholders - internal and external – to ensure timely excellent outlet execution. Requires ability to multi-task and have strong operational capability.

Ensuring strict adherence to excise guidelines for minimum disruptions to business operations as per the state compliance

Planning and managing lead time to ensure timely delivery of services and products by the vendors as defined schedule in minimum cost

III. Education and Experience Guidelines

Education guidelines

• Minimum Degree: MBA/PGDM

Desired experience

• Preferred 3+ years; with experience in sales or trade marketing.
• Understanding of the Alco-Bev industry dynamics, market operating models and sales process is an added advantage
• The role requires a strong working knowledge of Excel and PowerPoint.
• Experience of working with the vendors and multiple-stakeholders.
• Good communication skills and operational ability