State Manager – North Carolina
Location: Charlotte or Raleigh, NC
Industry: Premium Wine & Spirits
Comp: $75–100k base + 25% bonus + car allowance + expenses
Reports to: Regional Sales Manager
Team Size: Individual contributor (no direct reports)
About the Company
Our client is a fast-growing, family-run wine & spirits company with an eclectic, premium global portfolio. They partner with top distributors and international producers to build distinctive brands across both on-premise and off-premise channels.
The Opportunity
We’re seeking a commercial, relationship-driven State Manager to own and grow the North Carolina market. This is a hands-on, high-visibility role ideal for someone who thrives in the field, builds strong distributor partnerships, and knows how to activate brands at the account level.
Candidates must reside in or near Charlotte or Raleigh.
Strong relationships with RNDC and/or Empire in NC are essential.
On-Premise experience is required.
Key Responsibilities
Own the full North Carolina business: execute annual plans, manage budgets, and drive profitable growth.
Manage the complete brand portfolio; track depletions, inventory, and prevent out-of-stocks.
Build strong working relationships with RNDC and/or Empire teams at all levels.
Activate on-premise and off-premise programming; ensure pricing, menus, displays, and POS are executed with excellence.
Call on and grow key accounts—lead menu placements, features, activations, and local partnerships.
Identify distribution gaps, competitive activity, and market opportunities.
Collaborate with the Regional Sales Manager on strategy, programs, and distributor planning.
Participate in sales meetings and market work-withs; travel across NC 4–5 days per week.
Our Service
CPG Talent Management | Recruiting offers a robust and targeted recruitment service that is ideal for confidential and difficult to fill Food & Beverage and Consumer Product Goods professional positions.
Our full recruiting service is available on a contingency and retained basis.
Our Practice Areas
CPG Talent Management | Recruiting specializes specifically in the Consumer Goods, F&B Manufacturing & Industrial industries, and as a result our clients enjoy being able to work with “one vendor” for a wide variety of industry roles.
Our areas of practice include:
Sales
HR
Supply Chain
Manufacturing
Quality & Regulatory
CI
Procurement
Finance
Engineering & Maintenance
Packaging & Process Engineering
Demand & Production Planning
Category Management
Marketing
Logistics
Levels and Job Type
CPG Talent Management | Recruiting fills a variety of roles including; permanent, contract and confidential searches across all levels ranging from Associate up to VP.
Our Unique Advantage
CPG Talent Management | Recruiting clients love working with us for a variety of reasons. Here are some to name a few:
1. Reach - Strong and fast growing database, that enables us to present more qualified candidates.
2. Experience – Our recruiters have both Internal Big Brand CPG Talent Acquisition & External Search Firm Experience, which allows us to understand your internal processes and procedures while at the same time a sense of urgency to fill critical roles.
3. Knowledge - Exceptional understanding of industry roles, that enables us to quickly understand client needs and target candidates accordingly.
4. Attention to Detail - Consistent reputation for actively listening to client’s needs and delivering candidates on spec, and in a timely fashion.
5. Results - Strong track record of delivering great results for some of the most difficult roles. References available at any time.
Get Started!
To inquire about our services, contact sam@cpgtalentmangement.com or 312-766-1960.
