Lovisa was established in Australia in 2010 and has grown to become one of the world’s leading fast-fashion jewellery retailers, with over 1,000 stores across more than 50 markets globally.
We are now looking for an experienced State Manager – Victoria to lead our Victorian retail network and drive performance, customer experience, team development and operational excellence across the state.
This is an exciting opportunity for a passionate, commercially focused and hands-on retail leader who thrives in a fast-paced, high-volume environment and loves developing teams to deliver results.
As our State Manager – Victoria, you will be responsible for leading a portfolio of stores across the state, partnering closely with Regional Managers, Store Managers and the broader Retail Operations team to drive sales, strengthen capability and deliver the Lovisa customer experience.
You will play a key role in ensuring stores are operating to Lovisa standards, teams are engaged and accountable, and commercial targets are achieved through strong leadership, clear communication and consistent coaching.
In this role, you will:
Drive sales growth across the Victorian store network through strong commercial leadership and clear store focus
Lead, coach and develop Store Managers and retail teams to deliver exceptional customer experience
Conduct effective store visits, review performance and set clear action plans aligned to Lovisa benchmarks
Ensure communication is consistent through morning calls, action plans, one-on-one meetings and business updates
Recruit, develop and succession plan passionate, customer-focused retail talent
Manage costs effectively, including wage control, rostering and operational efficiencies
Partner with teams to reduce shrinkage and ensure strong loss prevention standards
Drive accountability across key performance areas including sales, wages, vacancies, training completion, piercing and stock results
Ensure company policies, procedures and presentation standards are followed at all times
To be successful in this role, you will have:
3+ years’ experience in a senior retail management, area management or multi-site leadership role
Proven experience managing multiple stores in a fast-paced, high-volume retail environment
Strong commercial acumen with the ability to analyse performance and drive action
A genuine passion for customer experience and team development
Strong communication skills and the ability to influence, coach and lead at all levels
Excellent time management and the ability to meet deadlines in a busy environment
A positive, can-do attitude and the ability to lead with energy, accountability and pace
Flexibility to travel across Victoria and interstate where required
You are a confident and approachable leader who knows how to get the best out of people. You lead from the front, set clear expectations and follow through. You are passionate about retail, love being close to stores and thrive in an environment where no two days look the same.
You will bring Lovisa’s culture commitments to life through your leadership, behaviours and actions, with a focus on customer experience, communication, accountability, teamwork, continuous improvement and doing it now.
At Lovisa, we are bold, energetic and always moving fast. You will join a global business with a strong growth mindset, exciting career pathways and the opportunity to make a real impact across one of our largest Australian markets.
Ready to lead Victoria?
Apply now and take the next step in your Lovisa journey.

Lovisa Life:
Lovisa was established in April 2010 and has quickly grown to be one of the world’s leading fast fashion jewellery retailers. We continue our focus on expanding our store network, with over 900+ stores across 37+ countries. Join a high growth international retailer, publicly listed on the ASX.
We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence, by supporting our culturally diverse team around the world.
Lovisa Future:
With no plans on slowing down with our continued expansion across the globe. At Lovisa, we are passionate, dedicated, hard-working and fun-loving team players. We are devoted to fashion, style and customer service. All team members are Lovisa ambassadors, who thrive off our Lovisa culture commitments with a can-do attitude.
Lovisa Product:
Lovisa was created out of a need for on-trend fashion jewellery at ready-to-wear prices. Our global trend spotting and innovation design team take inspiration from couture runways and current street style around the world to deliver new, must-have styles to our customers.
We are a fashion-forward jewellery brand that caters to anyone and everyone, with 150 new styles being delivered to stores each week. We give exceptional customer service and apply our core belief, “It’s about the customer, always” in everything we do.