Job Description

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our AUNZ Marketing team's mission is to engage priority audiences through impactful and relevant marketing programs and events to drive growth in the adoption of Stripe’s solutions. Marketing is a sales-aligned team, partnering closely with our Go-To-Market organisation, including Sales, Sales Development, Solutions Architects, Partnerships, and others.

This role leads our Startup marketing program and partners with our Startup Go-To-Market team, supporting venture-backed and bootstrapped startups and investor communities across AUNZ.

What you’ll do

This is a Startup field marketing role with a strong ecosystem and community focus. You will be responsible for building on Stripe’s reputation to increase Startup’s consideration of Stripe, build Startup communities with Stripe and drive pipeline and revenue growth across Stripe’s Startup segment by combining demand generation, account-based marketing, and community-led engagement with founders and operators, as well as their investors and partners.

In this impactful role, work closely with Sales, Startup Partnerships and cross-functional partners to define and execute Startup-focused marketing strategies that generate high-quality leads, build pipeline, and accelerate revenue growth.

You will:

• Spearhead Stripe’s AUNZ startup marketing and community strategy, creating and delivering programs designed to engage founders and operators
• Define and execute Startup marketing strategies and field programs that generate pipeline and revenue across Startup accounts.
• Design and deliver programs that combine thought leadership, ecosystem engagement, and demand generation to support customer acquisition and expansion.
• Partner closely with Sales to identify strategic opportunities within target accounts and run coordinated marketing initiatives aligned to territory and account plans.
• Experiment with new ways of engaging startup communities, leveraging best practices from both within Stripe and the broader industry, and sharing learnings across the team to scale what works.

Responsibilities

• Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams.
• Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline.
• Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities.
• Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts.
• Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships.
• Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks).
• Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business.
• Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market.
• Own and report on marketing performance metrics for Startups (lead quality, pipeline contribution, conversion rates, customer growth, and retention), using data and field feedback to continuously optimise programs for scale and efficiency.

Who you are

We’re looking for an experienced startup field marketer who is looking for an opportunity to join a dynamic and fast growing company in an exciting category. Stripe values results orientated, users first, macro-optimistic and curious individuals who really, really, really care. If that sounds like you and you meet the following requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 8+ years of relevant B2B marketing experience in the AUNZ Startup Technology market (including VC and PE partnerships) including specific experience with event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand.
• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills, including being able to convey complex topics with simplicity
• Experience scaling through/and or leveraging agency and contractor resources.
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology

Preferred qualifications

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
• Experience marketing B2B cloud services and/or software solution
• Superb organisation and project management skills and the capacity to manage multiple complex projects at once.
• Excellent analytical skills with the ability to craft actionable insights from complex data; experience applying AI, large language models (LLMs) and agent-based tools to marketing problems.
• Resourceful, creative and dedicated to achieving operational and creative excellence.
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems, especially the VC and PE investor ecosystem within AUNZ.
• Demonstrated success delivering marketing programs with and through VC firms, accelerators, incubators, and startup ecosystem partners.

In-office expectations

Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.

Pay and benefits

The annual salary range for this role in the primary location is A$170,400 - A$255,600. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.