The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.
Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.
We're hiring a senior, versatile engineer who can work across both mobile platforms (iOS and Android) and the backend / full stack You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.
This is a founding-engineer opportunity. Because the team is early and serves the entire Match Group portfolio, you'll set its technical direction and standards, make the early architecture decisions the rest of the team will build on, and help shape and grow the team as it scales. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. As one of the senior technical voices on the team, the work you do here has outsized reach across every brand in the portfolio.
Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.
What you'll work on:
You'll operate as a senior technical leader here, owning the bigger picture while staying hands-on across the team's work. You'll move between these areas as priorities shift:
Owning the bigger picture
Building the technical roadmap for our central MarTech services
Defining the architecture other engineers build against
Setting the engineering standards for the team
Identify opportunities for new systems or capabilities within existing systems.
MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:
Marketing and attribution event instrumentation in our iOS and Android apps
Privacy and consent handling
Event delivery that feeds our attribution partners, ad platforms, and data warehouse
Marketing operations tooling - architecting the platforms and services marketers and analysts run on:
Programmatic ad-platform management
Marketing tooling such as creative management systems and audience syncing
AI/agent-driven workflows and MCP’s
What we're looking for:
6+ years building and shipping production software, with strong experience on iOS (Swift) and Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycles
Solid full-stack / backend chops: building and operating APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin)
A track record of setting technical direction, making sound architecture decisions under ambiguity, and raising the bar for the engineers around you
Familiarity with cloud infrastructure, CI/CD, and working with a data warehouse
Comfort owning work end to end and moving freely between clients and the backend
Demonstrated ability to take ambiguous or unowned problems and drive them to resolution
Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
Experience building MCP servers/tools, or a strong interest in doing so, to expose our platforms to Claude and other agents
Clear communication: you'll work directly with marketers and analysts, not just engineers
$ 225000- $250000 a year
The salary range for this position is $225,000 - $250,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Palo Alto, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
You've heard of us.
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 100 billion matches, serving over 47 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.
Awards? Check. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe™," and eight awards from Comparably, including Best Engineering Teams, Best Product & Design Teams, and Best Career Growth. Rounding out this award-winning year, Built In named us Best Place to Work in the U.S., Los Angeles, and San Francisco. Over the years, we’ve received over 50 company awards for our benefits, diversity, compensation, and career growth opportunities. And we’re proud of that.
Want to know more? Check out available roles and see what your life at Tinder could be: https://www.lifeattinder.com/
