About the job
• Hawthorn East-based role with hybrid working options
• Senior technical leadership at the intersection of AI, Product, and Data
• Drive the "AI-first" operating model across the enterprise
We are New Aim
New Aim is a powerhouse in the Australian e-commerce ecosystem. We are evolving into a technology-led organization, building a sophisticated AI-first operating model to redefine operational efficiency at scale. We are looking for a Staff Product Engineer—a senior technical leader and Tech Owner who can drive initiatives end-to-end, ensuring they land with measurable business outcomes.
What You’ll Do
As a Staff Product Engineer, you are a hands-on individual contributor responsible for defining technical direction across multiple products. You will take ownership of our hardest technical problems, prototype new capabilities, and act as an initiative driver—owning prioritization and sequencing even when product support is limited.
• AI Business Unit Enablement: Drive an AI-first mindset by identifying high-ROI workflows and converting them into production-ready capabilities. You will define human-in-the-loop workflows and track success metrics like time saved and margin impact.
• AI Agent Workbench & Frameworks: Design and evolve shared agent modules and SDKs. You will establish standard patterns for model integration (Gemini, OpenAI), context retrieval (RAG), and evaluation frameworks (golden sets, A/B testing).
• Cross-Initiative Leadership: Bridge the gap between discovery and execution. You will partner with Tech Leads and PMs early to shape feasibility and validate technical approaches before large-scale development begins.
• Data Collaboration & Architecture: Act as the technical liaison to the Data Platform. You’ll identify data gaps, design schemas for maximum reuse, and ensure our features collect the data necessary for advanced analytics.
• Organizational Enablement: Lead through influence. You will support Tech Leads in planning and scoping while raising the engineering bar through design reviews, shared foundations, and high-impact code.
What You’ll Bring
• Strategic Engineering: Proven success delivering complex initiatives across multiple teams with deep expertise in system architecture, API design, and distributed systems.
• AI Specialization: Hands-on experience building AI-enabled solutions, including agent workflows, tool calling, and structured outputs.
• Operational Thinking: A strong capability in engineering for observability, reliability, and maintainability in cloud-native environments (Azure/GCP).
• Data-Driven Mindset: Experience in schema design and pipeline awareness, ensuring engineering outputs align with data reporting requirements.
• Leadership through Influence: A track record of supporting Tech Leads and mentoring engineers on system thinking and pragmatic decision-making.
What You’ll Experience
• Direct Business Impact: Your work won't just live in a silo; you will build systems that directly improve business operations through automation and measurable loops.
• High-Autonomy Environment: As a "Tech Owner," you have the mandate to drive technical direction and lead digitalization projects that improve efficiency and compliance.
• Cutting-Edge Stack: Work at the forefront of AI implementation, building the internal frameworks (Agent Workbench) that the rest of the engineering org will adopt.
• Pragmatic Innovation: Experience a culture that balances the "blue sky" potential of AI with the rigor of scalable, stable, and documented interfaces.
• Collaborative Growth: Join a team where you are empowered to lead cross-team technical discussions and shape the long-term evolution of our engineering standards.

New Aim is Australia's largest and fastest-growing private ecommerce company. Since 2005, we've evolved from marketplace seller to ecommerce enabler, ranking among the 'Top 500 Private Companies' in Australia.
With proprietary technology, we're improving procurement, supply chain management, multichannel integration, and price decisioning. We’re reimagining the possibilities of ecommerce using technology that empowers Aussie businesses to transform the way they start and scale online.
Our business-to-many (B2M) model is unique in the Australian market. We partner with Australia’s most-loved household brands and online marketplaces including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco Wholesale, Barbeques Galore, David Jones, Harvey Norman and Myer.
Through our B2B2C marketplace, Dropshipzone, we’re creating an ecosystem that enables thousands of SMEs to start and scale with ecommerce.
Today, we have more than 400 employees from Melbourne, Australia to Guangzhou, China who all work for the same mission: to reimagine the possibilities of ecommerce, introduce new technologies to democratise business ownership, and inspire entirely new categories of business.
Awards and recognition
- In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
- In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
- In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
- In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
- In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
- In 2024, New Aim secured the 282nd spot for 'Top 500 Private companies' in Australia