Job Description

We’re seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in Intuit’s Emerging Mid-Market segment.

As the Demand Generation & ABM Manager, you’ll partner closely with cross-functional stakeholders to bring our account-based Marketing and demand generation strategy to life.

You’ll work across the organization with internal partners like Sales, Product Marketing, Customer Success and Analytics, as well as external agencies to develop and execute high-impact, AI-driven campaigns in a fast-paced environment.

This role is ideal for a marketer who thrives at the intersection of creativity and analytics — someone who loves connecting strategy to execution, collaborating across teams, and seeing programs through from idea to outcome.

Responsibilities

• Strategy and planning — develop and execute data- and AI-driven Account-Based Marketing (ABM) and lead nurture strategies, including identifying target accounts, setting goals, and mapping customer journeys.
• Develop and execute integrated GTM plays — use AI propensity and intent signals to score and tier accounts dynamically, then package AI-assisted campaigns, plays, and personalized content to move accounts between tiers and help deliver channel commercial targets.
• Support the design and delivery of ABM programs (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments across channels including email marketing, webinars, paid media and events.
• Collaborate with Sales, Product Marketing and Analytics to define target audiences, refine messaging, and ensure alignment and seamless execution from lead generation to customer acquisition.
• Partner with Marketing Ops and Sales Ops to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment.
• Use data and insights to identify what’s working, where to optimize, and how to scale successful plays across accounts and channels.
• Contribute to campaign planning and quarterly business reviews, bringing insights that inform investment and prioritization
• Champion clarity and collaboration across teams — ensuring Marketing, BDR, and Sales motions are aligned around shared goals.
• Integrated planning across the Emerging Mid-Market segment — ensuring coordinated delivery of commercial plans.

Qualifications

• 5+ years of experience in B2B Marketing, demand generation, or ABM, ideally focused on mid-market or commercial audiences.
• Understanding of B2B funnel stages, pipeline conversion, and Marketing-to-Sales alignment.
• Experience executing multi-channel campaigns (email, digital, content, events) and leveraging AI to drive engagement and pipeline.
• Working knowledge of Marketing automation (Marketo) and CRM systems (Salesforce) — able to translate program goals into system execution.
• Strong analytical mindset with the ability to interpret performance data and translate insights into next steps.
• Excellent communicator and collaborator, comfortable working cross-functionally in a matrixed environment and influencing across diverse teams.
• Curious, proactive, and detail-oriented — equally comfortable strategizing and executing, as well as managing multiple initiatives simultaneously to deliver strong results.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Toronto $129,500 - $175,500