Job Description

A Dealer Performance Manager (DPM) is responsible for driving the overall success of a network of dealers by improving sales performance, profitability, customer experience, and operational excellence. They act as the primary liaison between Direct Connection and the dealership, providing coaching, analytics, and strategic guidance to help dealers achieve business targets related to performance products.

Key Responsibilities:

• Dealer Relationship Management
  • Serve as the main point of contact between the company, BC’s, and all dealerships.
  • Build strong relationships with dealer principals, general managers, and department leaders.
  • Communicate corporate programs, initiatives, and expectations to the dealer network.
• Performance Analysis & Business Coaching
  • Analyze dealership performance parts metrics (sales, service, parts, finance, customer satisfaction).
  • Identify strengths, weaknesses, and opportunities for improvement. Understand competitive landscape.
  • Develop customized action plans to support dealer profitability and market share growth.
  • Monitor KPIs and hold dealership performance reviews.
• Sales & Profitability Growth
  • Guide dealers on inventory optimization, sales processes, lead management, and digital retailing.
  • Support marketing efforts and local market penetration strategies.
  • Provide training or coordinate resources to improve dealer capability and execution related to performance parts.
• Customer Experience Management
  • Monitor customer satisfaction (CSI) scores and implement programs to improve customer loyalty.
  • Coach dealerships on enhancing service processes, delivery standards, and brand experience.
  • Help resolve escalated customer issues when needed.
  • Market Analysis
  • Assess local market conditions and competitive landscape on all performance parts.
  • Use market intelligence to guide dealer strategy and territory planning where information is available.
  • Recommend adjustments to dealer operations based on emerging trends.

Qualifications

Basic Qualifications:

• Bachelor’s degree in Business, Finance, Marketing, or related field
• 5 or more years of experience in automotive or retail dealership operations, field sales, or business consulting.
• Strong analytical and data‑interpretation skills.
• Excellent communication, negotiation, and relationship‑building abilities.
• Ability to coach and influence leaders without direct authority.
• Travel within assigned territory required.

Success Metrics:

• Performance Parts sales volume and revenue growth
• Improvement in profitability metrics
• Customer satisfaction (CSI) scores
• Program adoption rates