Content Strategy & Ownership
Own and drive end-to-end content strategy aligned to business, marketing, and pipeline goals
Build and manage a scalable content roadmap across funnel stages (awareness, consideration, conversion)
Align content with product launches, campaigns, and always-on initiatives in partnership with Product Marketing and Growth
Content Creation & Storytelling
Drive creation of high-quality content including blogs, guides, eBooks, whitepapers, case studies, website pages, landing pages, newsletters, and social content
Translate complex cybersecurity concepts, product capabilities, and use cases into clear, compelling narratives
Content Repurposing & Scale
Build and scale a strong content repurposing engine (one core asset to multiple formats such as posts, snippets, videos, and carousels)
Distribution & Campaign Integration
Drive content distribution across organic channels, especially LinkedIn and SEO
Partner with Growth and PPC teams to integrate content into paid and inbound campaigns
Thought Leadership
Collaborate with leadership to develop POV-driven content and elevate Cyware’s voice in cybersecurity
Cross-functional Collaboration
Work closely with Product Marketing (messaging), Growth/PPC (campaign execution), and Design (creative assets)
Ensure alignment between content, campaigns, and pipeline goals
Performance & Optimization
Own content performance with a focus on pipeline impact, conversions, and engagement
Track full-funnel metrics (engagement, conversion, MQLs, SQLs) and continuously optimize based on data and insights
6–10 years of experience in content marketing, specifically in B2B Enterprise SaaS within the cybersecurity domain
Strong ability to simplify complex technical concepts into clear, compelling, and SEO/GEO-optimized content
Proven experience owning end-to-end content strategy, from planning and creation to distribution and performance reporting
Deep understanding of SEO, organic growth, LinkedIn-led distribution, and full-funnel content journeys
Ability to drive content as a core lever in integrated campaigns across paid and organic channels
Experience working closely with Product Marketing and Growth teams to align content with launches, campaigns, and always-on initiatives
Data-driven mindset with experience tracking and optimizing full-funnel metrics including engagement, conversion, MQLs, SQLs, and pipeline impact
Strong cross-functional collaboration skills, including working with design and leadership for high-impact and thought leadership content
Proven ability to create and scale multiple content formats including blogs, guides, eBooks, whitepapers, case studies, product content, pitch decks, video scripts, newsletters, email campaigns, and social media content
Excellent storytelling, writing, and editing skills with the ability to shape narratives using industry trends and competitive insights
Cyware is leading the industry in Operational Threat Intelligence and Collective Defense, helping security teams transform threat intelligence from fragmented data points to actionable, real-time decisions. We unify threat intelligence management, intel sharing and collaboration, as well as hyper-orchestration and automation—eliminating silos and enabling organizations to outmaneuver adversaries faster and more effectively.
From enterprises to government agencies and ISACs, Cyware empowers defenders to turn intelligence into impact.
