Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.
The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems — and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.
This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.
Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.
How You'll Make an Impact:
Program & Technical Ownership
Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
Tracking, Attribution & Measurement
Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
Validate tracking implementations across iOS, Android, web, and backend systems
Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
Help ensure marketing and analytics teams can trust the data they use to make decisions
MarTech Operations & AI-Enabled Workflows
Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
Make marketing technology systems more scalable, observable, and reliable over time
We Could Be a Match If:
You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
You understand mobile and web attribution systems and know how tracking implementations can break across platforms
You have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
You can work directly with engineers, read technical implementation details, and investigate issues independently
You are comfortable debugging tracking, attribution, and measurement problems across multiple systems
You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows
You are organized enough to drive complex cross-functional programs, but technical enough to know when the details matter
You are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documented
You are curious about how AI and automation can make technical operations faster, smarter, and more repeatable
$ 200000- $230000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.
This salary range is reflective of Los Angeles, CA.
The salary range for San Francisco, CA and Palo Alto, CA is $220,000-$250,000.
For all other locations, this salary may be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
You've heard of us.
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 100 billion matches, serving over 47 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.
Awards? Check. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe™," and eight awards from Comparably, including Best Engineering Teams, Best Product & Design Teams, and Best Career Growth. Rounding out this award-winning year, Built In named us Best Place to Work in the U.S., Los Angeles, and San Francisco. Over the years, we’ve received over 50 company awards for our benefits, diversity, compensation, and career growth opportunities. And we’re proud of that.
Want to know more? Check out available roles and see what your life at Tinder could be: https://www.lifeattinder.com/
