The Role:
The Marketing Applied Sciences teamis responsible fordeveloping analytics-driven solutions to help GM Organizations achieve their business goals.
As the SeniorStrategist – CRM Analytics & Insights, this individual will lead the deliveryCRM Analytics and Insightsfor the GM Vehicle Brands (Chevrolet, Buick,GMCand Cadillac)and Corporate Brands, helping them quantify theimpact of ourCRMand providing recommendations for optimization.The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.
This person will work cross-functionally and collaboratively to provide actionableCRM reporting andinsights to the enterprise business marketing teamsin the form of automated reports, deep dive analysis, customer profile analysis, closedloop reporting The team is focused on delivering future-focused, internally managedCRM reportingfor our marketing teams
What You'll Do:
Lead thedeliveryCRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick,GMCand Cadillac)and corporate brands, helping them quantify the impactof CRM andproviding recommendationsfor optimization
CRManalysis & optimization: AnalyzeCRMinfluence onlifecycle engagement, retention, and conversion of key funnel activities
Identify opportunities for improvement; monitorongoing campaignperformanceidentify optimization opportunities.
ElevateCRMfindings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross functional stakeholders toidentifyand prioritize key marketing and media questions.
Oversee andassistin developing brand strategists, reviewing stakeholderdeliverablesand providing feedback.
Help businesses establish measurement goals and chart a route to activate those goals.
Partner with data scientists to ensure data quality and accuracy.
Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights
Collaborate with Marketing Technologyteams on dataingestion requirements,availability,feeding detailed requirements, ideating, and innovating
Your Skills & Abilities (Required Qualifications):
6+ years of experience inOwned Media,Web,CRM, and/or Customer Lifecycle Analytics
Deep understandingof and experience withCRM reporting and measurement frameworks
Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation ofnew analytics capabilities for the team
Advanced-level understanding of email service providers and associated optimization & analytical tools
Strong understanding of Marketing Automation platforms and CRM systems
Deep Experience with data visualization tools (e.g., Tableau,PowerBI),analysis tools (Excel,Databricks, Snowflakeetc.), data querying (SQL, Python, R, etc.)andMarketing Analytics platform suites:i.e.Adobe Experience Platform, Adobe Analytics,Adobe Consumer Journey Analyticsetc.
Experience with statisticalmethods,and experimentation techniques.
Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.
Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders
Education:
Master’s or MBA degree inAnalyticsData Science,Econometrics, Statistics,Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, oranother quantitative fieldpreferred, but notrequired
BachelorsDegree Required
PMP preferred
About GM
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Why Join Us
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Benefits Overview
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