Job Description

As a Retail Media Programmatic Senior Specialist, you will oversee the end-to-end execution and optimization of digital advertising campaigns on demand-side platforms (DSPs), analyzing performance metrics to provide actionable insights, and collaborating with creative teams for ad development. The role also includes managing client relationships by understanding their goals and providing strategic recommendations, leading client meetings, and creating proposals. Additionally, the candidate will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends. The position requires 2-4 years of experience in managing programmatic spend, proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions. Strong communication, collaboration, and multitasking skills are essential.

Retail Media Strategy:

• Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
• Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
• Create proposals and presentations to represent solutions designed around client goals.
• Serve as the main point of contact for retail clients. Lead client meetings to understand client needs.
• Be able to work independently and as a team to drive client success.

Campaign Management:

• Oversee end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).
• Optimize campaign performance by analyzing data, adjusting targeting parameters, and ensuring efficient spend.
• Analyze campaign performance metrics (NTB, Sales, CTR etc.) and provide actionable insights
• Monitor spending and adjust as needed to achieve campaign goals.
• Collaborate with creative teams to develop compelling ad creatives.
• Identifies opportunities to streamline process and creates supporting documentation.

Optimization & Performance Monitoring

• Support post-campaign analysis, providing recommendations to promote repeat business.
• Provide regular reporting and insights on campaign performance to stakeholders and clients.
• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
• Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
• Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage

Industry Knowledge & Proficiency:

• Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Understand programmatic buying, real-time bidding, and audience segmentation.
• Troubleshoot technical issues related to ad serving and tracking.
• Familiarity with 1 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.
• Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.
• Undertake additional responsibilities as needed to support team and client requirements.