Coupa App Marketplace Program Definition:
The Coupa App Marketplace Program is a key initiative designed to build a robust ecosystem of third-party applications that integrate seamlessly with Coupa's spend management platform. This program empowers independent software vendors, partners, and developers to create, certify, and distribute innovative solutions that extend Coupa’s core capabilities. By leveraging our open APIs, SDKs, and pre-built connectors, the program ensures streamlined integration and enhanced procurement, finance, and operational efficiency for our customers.
Application Partners who participate in the program gain access to dedicated consulting hours for designing and building their integrations, as well as standardized app support processes, co-marketing, and co-selling opportunities. This enables them to create scalable, secure, and compliant applications.
Ultimately, the Coupa App Marketplace is instrumental in driving innovation and providing our customers with a diverse range of best-in-class solutions. It helps organizations optimize their spend, improve compliance, and increase overall productivity through integrated and customizable tools.
Before applying, we highly recommend familiarizing yourself with the following resources:
The Coupa Technology Partner Program and Coupa App Marketplace websites
Demos that showcase Coupa’s unique position as a Gartner-recognized industry leader in Accounts Payable Applications.
The Future of Procurement: How Salling Group Gains Better Margins
How Delek is Transforming Source-to-Pay Operations to Improve Value Creation
Key aspects and benefits of the program include:
Access to a growing customer base: Partners can reach and sell apps to Coupa's expanding customer base.
Excellent Techno Functional assistance and insights: Participants receive technical assistance from experts and gain inside access to Coupa product roadmaps and technology.
Business growth: It provides an opportunity for partners to grow their business with support from Coupa.
Certification process: Becoming an App Marketplace Partner involves a multi-stage process: applying, building your solution using Coupa's platform integration points (including platform APIs and data formats), getting the app certified by a consulting team after review and testing, and then marketing your solution with assistance from Coupa's marketing team.
Co-marketing efforts: After certification, the marketing team helps develop strong co-marketing strategies, including listing the app on the marketplace, creating co-branded digital assets, and educating Coupa’s Sales Team.
The Impact of a Sr. Solution Advisor at Coupa App Marketplace Program:
A Sr. Solution Advisor plays a pivotal role in delivering value-driven, scalable solutions for enterprise customers. You will engineer the techno-functional backbone of the Coupa App Marketplace by translating complex business processes into robust system configurations and approval workflows. You will ensure the technical integrity of the Source-to-Pay (S2P) process, optimizing Supplier Onboarding, Master Data Management, and Catalog Management for global scale and efficiency.On a daily basis, you will validate end-to-end workflows across multiple systems, ensuring seamless data flow between Coupa and third-party applications or ERPs such as NetSuite, Workday, and Salesforce. With a strong focus on reporting and analytics, you will design dashboards that provide clear visibility into procurement performance. You will also evaluate third-party apps for ecosystem integration and lead the adoption of emerging technologies, including Agentic AI and workflow automation tools like Workato or UiPath, to solve complex operational challenges.
What You'll Do:
Lead the techno-functional design and configuration of Coupa and related procurement systems
Translate business process requirements into functional and technical integration specifications
Collaborate with External Partners, Product Management, Engineering, Professional Services, Support, QE, Cloud Operations to design and validate use cases and robust integration architectures
Drive procurement transformation initiatives and guide internal and external stakeholders
Conduct workshops/meetings, requirement gathering sessions, and proof‑of‑concept validations with key stakeholders
Partner with cross‑functional teams globally to ensure solution alignment and delivery success
Support partner onboarding and certification related to procurement solutions
Provide consulting to partners building scalable repeatable and portable partner solutions, product features, customer enablement and sales support
Demonstrate a solid understanding of Coupa’s products and architect solutions effectively
Help strengthen Coupa’s leadership in the Business Spend Management space
10+ years of solid techno-functional hands-on experience implementing and managing Coupa enterprise solutions.
The following are the must-have skills for the candidate
Vendor & Partner Synergy: Manage operational relationships with Coupa, third-party implementation partners, and banking providers (for Virtual Cards/Pay) to ensure project milestones are met.
Clear Techno-Functional Documentation: Translate intricate system configurations into user-friendly documentation and "plain-English" presentations for non-technical stakeholders.
Meeting Facilitation: Lead and moderate cross-functional workshops, ensuring all voices are heard while keeping the technical scope within the boundaries of Coupa Best Practices
Coupa Techno-Functional Capabilities
Strong understanding of Core Coupa platform, Procure-to-Pay (P2P), Source-to-Contract (S2C),
Strong knowledge of Coupa Direct Spend namely Sourcing (CSO), Inventory management, PO Collaboration, Inventory collaboration, Planning and Forecasting,
Requisitioning, Approval workflows & Purchase Order (PO) processing
Invoice management, AP automation and reconciliation
Sourcing events, RFQs, and bid evaluation
Good understanding of other indirect side of Coupa Power Apps namely , Supplier Information Management (SIM), Contract Lifecycle Management (CLMA), Coupa Risk Aware (RPM) and Coupa Risk Assess (RPMA), Coupa Pay
Supplier onboarding, management, and master data governance
Catalog management, punchout catalogs and product/service configuration
Experience in reporting, dashboards and analytics for procurement performance metrics
Understanding of supplier risk management and ESG compliance workflows
Supplier Chain collaboration and Demand forecasting experience is a plus
Integration Knowledge
Techno-Functional understanding of ERP integrations with SAP ECC / S4HANA, Oracle ERP, NetSuite, Workday, ServiceNow, Salesforce, or other enterprise systems
Experience mapping business requirements to system configurations and integration
Strong technical ability to evaluate 3rd-party apps / partners for integration into procurement ecosystems
Experience testing APIs and writing scripts using tools such as Postman
Project & Stakeholder Management
Collaborating with cross-functional teams and global stakeholders
Experience managing relationships with partners, vendors, and internal stakeholders
Excellent written and verbal communication skills
Strong problem‑solving skills, able to work independently and guide cross‑functional teams
Coupa Hands-On Experience
Upstream Configuration: Hands-on setup of Sourcing templates, event rules, and scoring scales. Execute CLM workflows including clause libraries, template tagging, and e-signature integrations.
Downstream Technical Management: Deep-dive configuration of Purchase Order transmission, Invoice tolerances, and AP automation. Expert-level setup of Invoice Payment batches and Virtual Card provider integrations.
Supplier & Catalog Lifecycle: Own the Supplier Information Management (SIM) process, including onboarding workflows and risk assessments. Maintain hosted and punchout catalogs to streamline procurement.
Workflow Engineering: Build and maintain sophisticated approval chains (AP/Req) using complex lookup tables and custom fields to meet global business requirements.
System Architecture & Configuration: Expertly map complex business requirements to Coupa functional configurations, including the design of sophisticated approval workflows and business rules.
Enterprise Integration: Lead the seamless integration of Coupa with tier-one ERP systems (SAP S/4HANA, Oracle EBS, NetSuite, Workday) and broader ecosystems including Salesforce and ServiceNow.
Next-Gen Procurement: Drive the adoption of Procurement AI, Intelligent Automation, and Agentic AI frameworks to optimize the S2P lifecycle.
Risk & Compliance: Implement and manage Supplier Risk Management and ESG compliance workflows to ensure sustainable and secure procurement practices.
Analytics & Performance: Design and deploy advanced reporting, dashboards, and analytics to monitor and improve procurement performance metrics.

Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you’ll make margins multiply™.