Henkel

(Sr) Shopper Marketing Manager

Henkel  •  Hemel Hempstead, GB (Remote)  •  17 days ago
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Job Description

About this Position

As a core member of the shopper marketing team, managing activation with priority retailers in grocery and drugstores. You will be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store & digital tactics. Your role involves collaborating with sales/brand teams, managing agencies, analyzing performance data (retail, shopper insights), overseeing POS materials, and optimizing campaigns to meet retailer & brand goals.

What you´ll do

  • Strategy Development: Create shopper marketing plans (in-store, digital, promotional) aligned with brand objectives and retailer needs.
  • Cross-functional Collaboration: Work with brand, sales, and category management teams to ensure consistent messaging and integrated campaigns.
  • Retailer Partnership: Build relationships with retailers to secure optimal product placement, displays, and promotional opportunities.
  • Campaign Execution: Oversee the creation and deployment of POS materials, displays, digital ads, and promotions.
  • Performance Analysis: Use sales data, shopper insights, and market trends to monitor campaigns, measure ROI, and provide actionable insights.
  • Agency Management: Coordinate with external agencies (creative, media) for effective campaign delivery.
  • Budget Management: Manage marketing budgets efficiently to maximize return on investment.

What makes you a good fit

  • Background: 3 years trade/retail/shopper marketing experience in FMCG.
  • Mindset: Analytical, data-driven, commercial, creative, and results-oriented.
  • Project Management: Excellent ability to manage end-to-end campaigns.
  • Leadership: Influencing skills with internal stakeholders and external partners.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Performance bonus / incentives
  • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
  • Annual Leave: 27 days plus 8 Bank Holidays
  • Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.


Henkel

About Henkel

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.

Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.

Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

Imprint: http://www.henkel.com/imprint

Data Privacy: https://www.henkel.com/data-protection-statement-social-media

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Düsseldorf, DE
Year Founded
Unknown
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