Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

• Consistently ranked among SIA’s Largest Staffing Firms in America

• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

The Sr. SEO Technologist owns the technical health, content optimization, and search performance of all AMN Healthcare web properties. This role executes on-page and technical SEO, creates and optimizes content within Optimizely (Episerver) CMS, and monitors AMN's visibility across traditional search engines and AI-powered answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity). You'll serve as the team's search subject matter expert, partnering with Brand, OMNI, Product Marketing, and Development to ensure AMN's content is discoverable, citable, and converting.

Job Responsibilities

Technical SEO & Site Optimization

• Execute technical SEO across all web properties — crawlability, indexation, site architecture, schema markup, Core Web Vitals, and page speed

• Deploy and validate structured data (JobPosting, FAQ, Organization, Breadcrumb) for traditional and AI-powered search visibility

• Conduct regular site audits and manage internal linking, redirect chains, and crawl budget efficiency

Web Content Creation & CMS Management

• Create, publish, and optimize web pages, landing pages, blogs, and campaign pages in Optimizely (Episerver) CMS

• Develop content strategies aligned to keyword gap analyses, user intent, and business objectives across all AMN divisions

• Build SEO content briefs for writers and brand teams

Answer Engine Optimization (AEO) & AI Search Monitoring

• Monitor AMN's citation share and content visibility across AI search platforms (AI Overviews, ChatGPT, Gemini, Perplexity)

• Track AI-driven traffic sources and referral patterns to measure brand authority beyond traditional SERPs

• Implement entity optimization and citation-ready content structures for AI discoverability

Analytics & Conversion Optimization

• Analyze organic performance using GA4, Google Search Console, BrightEdge, and SEMrush — reporting on traffic, rankings, and conversions to key stakeholders

• Monitor conversion funnel clickstream, identify drop-off points, and recommend optimizations

• Conduct keyword research, competitive share of voice analysis, and quarterly gap analyses

• Support A/B testing and personalization experiments using Optimizely

Required Skills

• 2+ years of experience in SEO, digital marketing, or web content management

• Hands-on experience with Optimizely (Episerver) CMS

• Strong technical SEO knowledge — schema markup, Core Web Vitals, site architecture, structured data

• Proficiency with GA4, Google Search Console, BrightEdge, and SEMrush

• Experience creating and optimizing web content at scale

• Ability to write marketing requirement documents and content briefs

• Excellent communication skills — comfortable training non-technical teams on CMS and SEO best practices

Qualifications

Education & Years of Experience

• Bachelor's Degree plus 2-4 years of work experience OR High School Diploma/GED plus 5-7 years of work experience

Additional Experience

• Experience managing a brand(s) Search Engine Optimization (SEO) strategy

• Relevant work experience in a technical training capacity

• Experience developing and implementing content strategies with confirmed results

Work Environment / Physical Requirements

• Work is performed in an office/home office environment.

• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

$74,500 - $88,500 Salary

Final pay rate is dependent on experience, training, education, and location.