It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Are you a data-driven marketer with a passion for storytelling? Do you know how to turn a brand’s culture into a magnet for top talent? We are looking for a Senior Recruitment Marketing Specialist to drive and elevate our employer brand.
In this role, youwon'tjust post jobs or manage tools; you arethe executorwho will build the engine that attracts our future workforce. You will haveresponsibilityforour recruitment advertising, programmatic media spend, and candidate CRM strategy, while partnering closely with our Culture and Employee Brand teams to make our social media channels (LinkedIn, Instagram, TikTok) and Glassdoor presence elite. You willbe responsible forboth the roadmap and the hands-on execution.
Key Responsibilities
CRM Strategy, Building & Deployment:Act as the strategic architect and primary operator of our Candidate Relationship Management (CRM) platform. You will design overarching multi-touch candidate nurture journeys, segment talent pools (e.g., silver-medalists, passive talent, alumni), write the copy, build the automated workflows, and deploy the campaigns. You own the process from initialconcept to hit "send."
Driving Talent Funnels:Maintaina robust and continuous applicant flow across all shop footprints by launching targeted recruitment campaigns andoptimizinghigh-volume talent acquisition strategies.
Maintain Recruitment Marketing Budget & Vendor Relations:Oversee daily budget trackingandspendingMaintain strongandproductive vendor relationships to ensure cost-efficiency and contract compliance.
Paid Media & Programmatic Advertising:Define and execute our recruitment advertising strategy. Manage budgets and optimizeprogrammatic ad spend to ensure our open roles are reaching the right talent pools at the lowest possible cost-per-hire.
Social Media & Content Partnership:Collaborate directly with the internal Culture and Corporate Brand teams to co-create authentic, high-impact content for LinkedIn, Instagram, and TikTok.
Reputation Management (Glassdoor & Beyond):Own our presence on Glassdoor, Indeed, and other employer review sites. Monitor reviews, draft authentic company responses, and leverage insights to continuously improve our employer reputation.
Data & Analytics:Track, analyze, and report on key recruitment marketing metrics (e.g., cost-per-application, CRM open/conversion rates, social media growth, and source-of-hire). Use data to pivot strategies in real-time.
Job Qualifications
4+ years of experience in Recruitment Marketing, Employer Branding, or Traditional Growth Marketing/Lead Generation.
Youhave the ability tothinkbig-pictureabout candidate journeys, but love getting your handsdirtybuilding the actual campaigns and infrastructure.
Hands-on experience building and deploying workflows within Candidate CRMs (e.g.,Beamery, Gem, Phenom) and managing Programmatic Job Advertising tools (e.g.,Appcast,Recruitics) preferred.
A deep understanding of what resonatesonLinkedIn vs. Instagram vs. TikTok. You know how to track social trends and translate them into employer brand wins.
Youdon'tjust look at clicks; you care about conversions. You are comfortable tracking a candidate's journey from a TikTok video or a Glassdoor review all the way to offer.
Exceptional stakeholder management skills. You can seamlessly bridge the gap between recruiting and other stakeholders.
Compensation:
Dependent on Experience
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!
Since opening our first stand in 2012, we have one of the most innovative, leading operations in the Dutch Bros franchise! We now have 8 locations across the West Valley and are rapidly expanding! Therefore, we are looking to expand our leadership team and can't wait to make our West Valley family even bigger!
"We are not in the coffee business, we are in the people business!"
