Advantech

Sr Product Marketing(iAutomation/內湖)

Advantech  •  Taiwan, TW (Onsite)  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

職務摘要

我們正在尋找具產品行銷經驗的人才,負責 IoT Automation 產品與解決方案的市場策略規劃與 GTM 執行

此職位將把邊緣運算、工業連網與自動化技術,轉化為清楚且具市場價值的解決方案訊息與行銷內容,並與產品、業務及區域團隊合作,透過產品上市、solution campaign、數位行銷與通路合作,推動智慧製造、工業自動化與 IoT 應用的市場拓展。

主要職責

  • 規劃並執行產品與解決方案 GTM 策略,包含產品上市、solution campaign 與線上/線下推廣。
  • 建立產品定位、價值主張與核心訊息,將技術特色轉化為清楚的解決方案/應用與市場溝通內容
  • 規劃與製作整合型行銷內容,包含網頁、Sales Kit、成功案例、eBook、影片及 PR 等。
  • 推動數位行銷與線上推廣,包含 campaign、網站內容、lead generation、成效追蹤與優化。
  • 與PM、業務及區域行銷團隊合作,掌握市場需求與客戶痛點,持續優化行銷策略與內容。

資格條件

  • 3 年以上產品行銷、解決方案行銷或相關經驗;具 B2B、IoT、工業自動化、工業科技或邊緣運算背景者尤佳。
  • 能獨立規劃與執行產品上市、solution campaign 及整合行銷專案。
  • 具良好的 技術內容轉譯與內容策略能力,能將複雜技術轉化為市場價值、解決方案訊息與行銷素材。
  • 熟悉數位行銷、網站內容及基本成效分析工具,如 Google Analytics、LinkedIn Ads 等。
  • 具良好的跨部門溝通、專案管理及問題解決能力。
  • 具良好的中英文溝通與寫作能力,可支援跨區域協作及英文行銷內容產出。
Advantech

About Advantech

Advantech is a global leader in IoT intelligent systems and embedded platforms, with the corporate vision of "Enabling an Intelligent Planet." To embrace the trends of edge computing and artificial intelligence, Advantech fully deploys its sector-driven strategy and focus on Edge Computing and Edge AI, targeting five key markets: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. In the meantime, Advantech is enhancing its global presence and core competitiveness by integrating its Edge Computing hardware platform, the WISE-IoT software platform, and sector-specific Edge AI solutions with domain expertise. The integration will form an "Orchestration" model for seamless industrial chain connections, benefiting both our partners and clients. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Neihu District, TW
Year Founded
Unknown
Social Media