Job Description

Leads product marketing for significantly large set of products/capabilities of strategic importance within a segment/country. Develops the marketing strategy and vision for value proposition, messaging, target audience profile, and campaigns with a focus on the client experience journey and needs. Analyzes client requirements to prioritize product focus and may inform product offerings for product development and product management. Works closely with all key stakeholders, including, but not limited to country/segment leaders, PM/PSs, and Asset Class Product Managers, Sales and Marketing teams. Requires deep client knowledge and asset management experience.

Responsibilities

• Establishes the strategic approach for marketing and monitoring a suite of model portfolio products and the Firm’s capabilities based on the US Intermediary segment’s goals and objectives. Integrates the demands of various audiences, the competitive landscapes, and the industry environment to develop product marketing plans and executes on these plans.
• Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with segment leads. Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging for segments based on deep understanding of T. Rowe Price’s model portfolio capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences. May develop custom collateral for specific target audiences.
• Understands the business objectives within a segment to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership. Develops custom content for specific target audiences.
• Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

Preferred:

• Knowledge of model portfolio products and their application to US wealth advisor market.
• Experience working in the asset management or wealth management business
• Strong writing and communication skills
• Experience in the development of digital content
• Demonstrated ability to think critically and challenge stakeholders

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.