Job Description

Sr. Product Marketing Manager - Kennesaw, GA

The North American Postbiotics Senior Marketing Manager – Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM’s Human Nutrition and Health & Wellness platforms.
Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions.
The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L.. In addition, this role will lead the marketing implementation of ADM’s Health & Wellness ingredient portfolio — with a strong emphasis on next-generation microbiome solutions, including postbiotics — within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.

Portfolio Strategy & Ownership

• Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
• Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.
• Identify whitespace opportunities and create innovation concepts aligned with market trends.

Product Marketing & Go-To-Market Leadership

• Lead new product launch strategy from concept through commercialization
• Translate scientific data into differentiated customer value propositions
• Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
• Develop integrated campaign plans supporting regional growth objectives
• Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
• Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.
• Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.

Commercial & Customer Engagement

• Act as a strategic marketing partner to NAM commercial teams
• Develop high-impact customer narratives and solution-based storytelling
• Support key customer engagements through tailored presentations and innovation concepts
• Represent marketing perspective in cross-functional customer initiatives

Cross-Functional Leadership

• Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
• Influence prioritization of marketing initiatives aligned to growth targets.
• Drive alignment between regional execution and global platform strategy.
• Provide clear direction for asset development and campaign execution.

Market & Business Insights

• Monitor industry trends, competitive landscape, and consumer insights.
• Translate insights into actionable portfolio strategies
• Analyze category, customer and competitive dynamics leveraging market data and consumer insights.

Qualifications

• 5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
• Demonstrated experience owning product or portfolio strategy
• Demonstrated experience launching new products in the market.
• Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics.
• Functional food and beverage experience preferred.
• Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
• Digital /Social media marketing experience. Familiarity with AI tools a plus.
• Proven ability to lead cross-functional initiatives in matrix organizations
• Exceptional storytelling and presentation development skills
• Experience translating science into commercial value highly preferred

Key Success Measures

• Portfolio revenue growth contribution
• Number of Customer engagements
• Customer engagement impact
• Creation of innovative product concepts/prototypes aligned with consumer need states
• Commercial adoption of marketing platforms
• Successful GTM execution
• Strategic alignment across NAM stakeholders

Before applying for an exempt, non-exempt or hourly job opportunity, you are expected to initiate a discussion and share your intentions with your supervisor. * If you’ve been in your current position for more than 18 months, supervisor approval is not required. * If you’ve been in your current position for less than 18 months, verbal supervisor approval is required.
​Hiring Manager- Vaughn Dubow ​
Recruiter-Sapna Upadhyay

City

Kennesaw

State

GA - Georgia

Location Country

United States

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

The pay range for this position is expected to be between:

$96,200.00 - $178,000.00

Salaried Incentive Plan

The total compensation package for this position will also include annual bonus