Adobe Fireflyis where creative breakthroughsare achievedwiththe power ofAI. Content creators and creative professionals alikeuseFireflyto spark new creative ideas, generatenewvideoclips, images, and audio, and edit existing content easilywith AI
We’relooking for aseniorproduct marketer with a passionfor how newcreative products andAItechnologieswill shape the future of creativityThis rolewithin theFireflyproductmarketing team—focused on outbound marketingto individuals—willfocus onevergreen acquisition initiatives
This role offers an outstanding chance toshape high-impact programs that reach millions ofprospectiveusers and directly influence how the market discovers and adopts Adobe Firefly.
WhatYou’llDo:
Drive Consideration & Conversion– Own the messaging and channel strategy that moves prospective users from consideration into trial. Identifywhich problems, use cases, and motivators are most successful at getting people to try Firefly.
Partner with Paid Media & Agencies– Translate acquisition objectivesinto clear briefs for agencies and channel partners, and partner with the paid media team on channelselection, test-and-learn agendas, and performance optimization. Check in regularly onwhat'sworking—key themes, use cases, and messages driving trial—and keep product messages current across always-on search and social, without owning execution.
SteerChannel Levers That Drive Business Impact– Keep a constant pulse on which marketing channels and levers are moving the needle on monthly active users (MAU) and conversion. Meet with channel owners to share the latest business priorities and recommend shifts in approach when needed.
Orchestrate User Journeys– Partner with GTM to identifythe user journeys for acquisition marketing most likely to drive trial and conversion.
Sustain Momentum & TapintoCultural Moments– Keep a pulse on Firefly's roadmap—new feature releases, promos, and freemium/value messaging—and fold those into the always-on paid program well beyond their initiallaunch. Also stay attuned to cultural or seasonal moments that could give people a fresh reason to try Firefly.
Subject Matter Expertise– Serve as the go-to expert on the Firefly product, user experience, and monetization structure, translating that expertiseinto compelling acquisition messaging.
Requirements
8+years of experience in product marketing, advertising, integratedmarketing,or related roles
Experience in tech, creative products and tools, and/or generative AI is preferred.
Strong attention to detail andcreativejudgmentComfortable providing constructive feedback to cross-functional collaborators.
Exceptional communication skills, capable of conveying complex ideas or product informationeffectively and clearly to diverse audiences.
Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
Passionateaboutemerging creative AI technologies and knowledgeable about the generative AI landscape.
BA/BS in Marketing, Advertising, Technology, or related field preferred OR 8+ years of marketing experience OR equivalent practical experience.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
